Taobao agent operation: mainly promote the optimization of baby title

We all know that optimizing the title has many benefits. It can not only bring us valuable natural traffic, but also implicitly improve the weight and ranking of stores. Therefore, optimizing the title has become the door to improve the competitiveness of stores. Title optimization is not just about finding keywords. If title optimization is a science, our first task is to have books of this science. What are these books? Let's talk about it.
1、 Why optimize the title?

Improve flow accuracy and display.

2、 When to optimize the title?

Many people here will say that there is no traffic. What I want to say here is that you should not change the title of a store without traffic. At this time, you should analyze specific problems. If it is the reason for the title, you should optimize it. If it is not the reason for the title, you should not change the title indiscriminately and look for other reasons that lead to no traffic.

(1) The title itself is problematic. (Change immediately upon discovery)

1) The title has keywords whose product attributes do not match.
2) There are duplicate keywords in the title.
3) The title has spaces or special characters.
4) There are forbidden words and limit words in the title. (Latest version, hot sale, etc.)

(2) Key words include data advantages and disadvantages.
1) Look at the show.
2) Conversion rate.
(3) There is a new word in the industry (the inflow of this word has suddenly increased a lot).
Soaring words. Business staff - market - search rankings - soared.

2、 Title optimization.
(1) Simple optimization.
1) Remove prohibited words and limit words.
1. The best and cheapest (Taobao - service center).
2. False publicity.
3. Words of violent, pornographic and reactionary society.
4. Don't put other people's matching words.
5 One button self inspection of commodities
Baby management - physical examination center.

(2) Spaces or special characters.
(3) There are keywords with mismatched product attributes.
(4) There are duplicate keywords.

2. Deep optimization.

(1) Optimize the title to see the data of keywords.
The number of payers is large, the conversion rate is high, the number of collectors and buyers is large, and the rate of collectors and buyers is high.
Don't move keywords with good data.
Replace words with bad data.

(2) Where and how to see the data?
1) Where do you look at your product data.
Business advisor - traffic - traffic billboard - top 10 of commodity traffic ranking - single product analysis - keyword effect analysis.
1. You can see every day of a product for nearly 30 days.
2. We need to download the data of each day and put them together.
2) What data to look at.
1. Analyze the data of keyword root.
Number of people who collect, purchase, convert, and pay.
2. Use tables to calculate.

(3) Advantages and disadvantages of market keyword data.
1) Market insight. Business Advisor - Market - Monitor Kanban.
1. Search popularity * click rate * payment conversion rate/number of online products equals to the number of transactions/number of online products.
2. The higher the score of the keyword, the better the data.
2) Through train. Through train - tools - flow analysis - keyword analysis.
1. Presentation index * click rate * click conversion rate/competitiveness (number of online products)
2. The higher the score of the keyword, the better the data.
3) What we like is the word that there are more sellers but less competition.

3. Principle.

Remove bad words and replace them with good keywords.

3、 Precautions for title optimization.
(1) Word change
1. Do not change more than 6 words or two words at a time.
2. Don't touch the core keywords.
3. Do not add obsolete words (e.g., package mail, so and so).
Don't delete the root of good data.
(2) Modification time
Do not modify it during the peak period of visitors and orders every day.
(3) Modify frequency
1. After optimization on that day, it is better to observe the effect for 3-4 days.
2. If the effect is violent and negative feedback occurs after optimization that day, the original title will be immediately changed back.
3. Do not remove the product from the shelf to the warehouse for modification.