Taobao agent operation: several key points to improve the conversion rate of stores

Conversion rate refers to the proportion of customers with transaction behavior in the number of consulting customers. How to improve the conversion rate? Three places that have a great impact on the conversion rate: five main maps, the first screen of the detail page and the buyer's evaluation. The store needs to catch the eye.

1、 About the selection of five main pictures: the most important is the first picture
According to some data, when a customer enters the store, his first psychological activity is to persuade himself to close this page. In half of this letter, if you want to buy something in a shop, you will check the shop when you enter the shop, so your pictures and copy need to convince the customer to give up the idea within 15 seconds. Give customers a reason to choose your store: there are so many peer stores on the 1688 platform, why should they choose your store? A wave of direct sales from manufacturers, quality assurance, after-sales improvement, pictures and truth.

2、 About the description of the detail page:

First of all, before describing, we must make it clear: whether the product decides the operation or the operation decides the product. Generally, the products decide to operate more and create popular products.
Secondly, we need to know what style our products are. For example, women's clothing includes Japanese and Korean clothing, European and American clothing, fashion, nobility, temperament, loveliness, ladies, etc. After reviewing the style, the positioning was determined, and the decoration design of the whole store had to go in this direction. Stylish store design is very attractive and a good way to improve the conversion rate.
Finally, the description is to show the buyer, the buyer's needs are very important! Customers who enter the store to see the products are mainly divided into the following two types:

(1) Hard requirements.

Customers come to buy things only when they need them. In the face of this kind of customer, they can directly grasp the pain! Talk to customers about the attraction of quality and after-sales guarantee, and answer that sentence - you just need it, and I'm just professional! That's it! Please make a good positioning first. Positioning determines demand.

(2) Wandering consumption.

Customers come to hang out and may need this product. This requires us to create demand. How to create demand? This kind of customer may not have the idea of buying at the beginning, and want to close a deal. Either the price is strong or the product description is attractive! Copywriting and pictures captured her heart. The price is very important, but it is linked to the profit. After setting the price, it is basically not moved.
The following points should also be noted when describing pictures:

1. Don't make the picture too big. It will open slowly.
2. The pictures should be in high definition and beautiful.
3. More or less pictures will be shown to add more to the picture.
4. The length of the picture drop-down should not be too long. The description of the description can be completed.
One more thing, after the description, we should also position our own consumer groups. For example, if your product is medium high price, you should position your group as medium high price, and then position it according to style. Remember!

3、 About the buyer's rating: it's the last line of life and death

All feedback is reflected in the buyer's evaluation, including store packaging, customer service ability, logistics speed, product quality, after-sales security, etc. Early praise: when the product is just starting to sell, a wave of praise should be true and detailed, or give half away and half sold to regular customers. The good feeling of a new product is really important. In a nutshell, we use Wukong Trading. It not only has Wangwang automatic notification, but also has the function of automatic SMS notification. The dual mode is synchronized, and automatic reminders can be completed in more than 20 scenarios, such as buyer consultation without placing an order, photographing without payment, checking address, delivery notice, logistics reminder, signing for collection, and urging for successful transaction, The software not only provides professional script templates, but also supports sending customized content~

Shop coupons, coupons are really one of the essential marketing strategies for a good online store! Most online shopping now uses coupons. After online shopping, you can often receive coupons from merchants. Such coupons can not only increase the weight of the store, but also bring more stable customers to the store. In addition to increasing repeat customers, they can also improve the reputation of the store and improve the store access flow. There are too many benefits!

This method can help our online store to obtain more consumers. Many customers hope to have more discounts, which can satisfy consumers psychologically, increase the probability of customers buying in our store, and businesses can also benefit from it.

Creative gifts, by giving some small gifts, can not only increase the user experience but also improve the user's preference for our store. Invisibly improve the ranking of stores and increase customers' trust in our stores.
After sales guarantee, small sellers: you can check the dynamic, when the goods are about to arrive, send a text message or send out the product with a handwritten note to express thanks and support.
Big sellers: small gifts, favorable feedback coupons, cash, etc., after-sales experience survey coupons. The product quality is guaranteed, the after-sales service effect is good and can meet the technical consultation questions raised by customers after purchase.
Active platform. Active platform is on Alibaba platform, and exposure is productivity. If the exposure rate is very low, a large number of potential customers can't find our product information at all, let alone sales. If the customer has never heard of our product, the brand has little influence and little popularity, which will cause the customer not to trust the product and not to buy it.

A very important way to improve the exposure rate is to rank the products at the top. If the products can be ranked on the home page, interested customers can see the relevant product information of the store as long as they search for keywords. This is an active platform, which is not just Ali. The essence of online advertising is a means of transmitting marketing information to Internet users, and it is a reasonable use of user attention resources.
Whether small sellers or big sellers, store activities cannot die.

Customer service ability, improve the response speed of shop inquiries and the skill level of shop assistants, be able to respond to the inquiries of interested customers in a timely manner, give reasonable and professional answers, and solve customers' questions.