It's easy to break new parts~
As long as you want to break, it will not be zero sales~
New Product Breaking 0 is a very basic article in Taobao operation. I didn't need to write it, but....
From many questions I have recently asked, I found that many operations do not know how to break 0.
Maybe in everyone's eyes, the best way to break the zero is to brush, which is simple, rude and direct. Right, yes, the most direct way is to brush the order to break the zero, but not all stores are suitable for using the brush order to break the zero.
There are many ways to break zero~
Today, I'm going to share with you some common ways to break zero~
1、 Through train breaking zero
Taobao agent operation There are many examples of using the through train to make sales from zero to 15-20 orders a day without order swiping. It can be seen that using the through train to break the zero is one of the most direct and effective ways.
Take a picture of XX yuan directly on the direct car owner map, which is only limited to the top 10 every day. As long as the price you take is strong, it will easily break zero.
For example, I sell sports shoes. The cost of shoes is 35 yuan, and I sell 69 yuan. After the product is launched, I write directly on the car map, "35 yuan, only the top 10 every day". It is easy to sell 10 pieces.
Of course, the premise is that your style is good. If the style is not good, no one wants free gifts.
I have met a customer before, and there is no concept of choosing a store.
He said: My store has about 1000 search traffic every day, and it doesn't sell every day. Can you help me see what the problem is?
I said: I'll take a look at the data of your screenshot collection and purchase, visitor source, bounce rate and payment conversion rate.
Then when he sent the screenshot data, I found that the data of this product was very poor. The detail page skip rate was 97%, the conversion rate was basically 0.01, and the collection plus purchase rate was only 3%. This data was extremely bad.
The click rate has not been measured. I don't know. I looked at the source of his traffic. All the customers entering the store are keyword traffic, and they are more accurate keywords. The product price is about 70. In the industry, the price is medium, not high or low.
The product data is terrible, the price is OK, the flow source is accurate, and the crowd is OK. I asked him to do a test to see if the preferential price will turn into a high point after the auction.
So he marked 49 yuan on the main map, and after a few days, the product conversion was still not good, so he marked the top 5 free gifts every day on the main map, and tested for 2 days, but still did not improve the conversion rate.
Therefore, the product is not good. No one wants it for free.
2、 Event promotion breaks zero
It is also a common way to break zero in event promotions, such as:
It is a package activity of giving away other matching items for one yuan more to give customers a profit and let customer service guide them. When customers ask for advice, they can directly recommend to customers. It is a new product package activity with one yuan more. It is very fast to break the zero.
There is also the activity of buying one and getting one free, which is quite common,
Hold some buy one get one free and so on.
Usually it is easy to break zero as long as the price is good, or the writing is good.
3、 Old customers break zero
One of the most common ways to break the zero for regular customers is to break the zero for regular customers. In addition to the zero for swiping orders, the most frequently used way is to break the zero for regular customers. What should we do to break the zero for regular customers?
If your regular customers are usually enclosed in WeChat, just design an activity poster and send it to a circle of friends. Take the high-definition photos of the product, for example, the cost price is free for regular customers, which is limited to XX.
There was a businessman who used old customers every time he added new or broken parts to his products. Although there were not many old customers, there were thousands of people in WeChat, he maintained well. Every time he could not sell products with inventory, he used his circle of friends to promote and cost to old customers. Although this did not make money, it had two advantages:
First, it can not only break zero, but also maintain the stickiness and enthusiasm of regular customers.
Second, timely clearing of product inventory.
Many people have been doing Taobao for a year. Have they made money? Make money, where is the money? The money is in stock. Good maintenance of regular customers can not only break the zero, but also clear the inventory~relieve your capital turnover pressure.
4、 Related sales break zero
If your store has a certain foundation and has at least hundreds of traffic every day, it is a good way to break through zero with related sales.
Every time a new product is put on the shelves, the store should set up a profit giving promotion plan in advance to warm up the product. Specific operation methods include:
Sales promotion method: 70% of the traffic of a stable and healthy store comes from sales, so you can make good use of the traffic on the details page of sales to promote new products, such as putting new product promotion posters on the details page of sales, recommending matching, etc. New products are best complementary to sales,
Or the positioning crowd overlaps.
Low price attraction method: replace cash back and full reduction with low price and interest giving activities, which can attract customers with price advantage and break sales volume without affecting the transaction weight of Babies.
In store activities: we often see activities such as buying three and getting one free, the second half price, full discount, full gift, lottery, free trial, etc. Pay attention to skills when making these in store discounts.
For example, take a buyer at random, or select an excellent buyer through a review sheet to give a discount, so that the buyer can feel that the discount is obtained by luck or strength, and the buyer will get a better discount experience!
5、 Micro Amoy Breaking Zero
In general, micro shopping is a common way for big stores to break the zero. For example, online stores directly release micro shopping every time they launch new products. In the early stage, the lottery mode and the top XX new products were used to quickly improve the basic sales of new products.
In addition, the weight brought by the transaction of WeChat Taobao is very high. If you can sell hundreds of orders directly on WeChat Taobao, the search traffic and home page traffic will quickly open the portal. Breaking hundreds and thousands is quite simple.
6、 Brush order to break zero
It is very direct to break the order. After the product goes on sale, people with resources can directly brush the basic sales volume~
If you don't have resources, you can directly find 20 friend accounts to break the zero, and then write 20 high-quality insightful reviews, so that you can have basic sales and super praise.
Internet e-commerce operation is more and more focused on operational wisdom, but no matter how good the routine is, it should also be developed in combination with its own characteristics and positioning. I hope today's article will be helpful to everyone~
New product promotion activities must be carried out in combination with the positioning of the store and user characteristics
If you have any questions you don't understand, you can send a private message or leave a message, and you will reply when you see them.
