Taobao agent operation Today's topic is how to increase the weight of a new product in a short time to impact the ranking. As we all know, the new product will have a certain weight when it goes on sale, but how can we make the best use of it to achieve more advantages than others and complete a breakthrough.
First of all, we need to understand the traffic distribution mechanism, the horse racing mechanism. There are keywords horse racing and product baby horse racing. What is the horse racing comparison? The new product comparison is the click rate and conversion rate. Especially today, it is shown to you, but if there is no click, it may not be shown to you tomorrow. Then it is the conversion rate, which can not be digested if there is traffic, Then the flow to you is a waste, why not give the product with high conversion rate and more value.
Then the sales volume is related to the conversion rate, and the traffic is related to the click rate. All our goals are around the click rate and conversion rate; Where you want to get more traffic, you need to make better click rate and conversion rate. The same goes for both payment and free.
Taobao agent operation Let's talk about how to play today and get the weight of new products:
1、 New product label
First of all, we need to understand why we should label our products as new products. What are the benefits of this? We all know that new products are supported, and it is easy to create a popular model. Do we also need this new product label? The system thinks that we are new products. In addition, the new product label will disappear after three or five days of the launch of other products. What should we do when we do it? We Taobao agent operation To do this, we must do our best to keep the new product standard for more than one month (of course, there is no exception to the category of new product standard)
So how to do it!
1. Design six different main maps. The first five maps require more than 700 × 700, and the last one is 800 × 1200. So what we call the differentiated main map is unique in the whole network, which means only one. For example, I only serve Shandong Lanxiang for excavator technology, and New Oriental for chef training. How can the system think that we are unique! Open the ps software, load the main image, select the menu -- Edit -- Free transformation, right click on the image to flip it horizontally from left to right, up and down, we can reverse the image, and students with time and patience can also cut the image and change the background, or find professional Taobao agent operation Do shop decoration.
2. After uploading a new product, we conduct a test, search to find our own product, and place the mouse on it. If there are buttons like "find the same product" and "find similar products", you are a failure image. (It will not be seen on the same day, basically waiting for the next day)
3. For the picture on the detail page, we can use the slicing method to delete EXIF information, so as to avoid the system from identifying the picture. The same picture should not be placed among several products.
The detailed drawing of the mobile phone needs to be remade. According to the size, size and proportion required by the wireless terminal platform, if possible, you can consider reformatting, editing and using. Attention should be paid to the size of the text on the details page. When it is displayed on the mobile phone, consumers can easily read it.
4. The consistency of attributes. We must fill in the attributes completely. It is a supplement to our title. Search for a keyword. If there is no keyword in the title, the system will match and display it from the attributes. Therefore, we should pay attention to the integrity of attributes. We must fill in the attributes correctly when traveling. On the one hand, it will guide customers to make wrong choices, It may also lead to Taobao's punishment and power reduction. If you are not clear about this, you can ask for some professional answers.
5. After the new product is edited, it must be put on the shelf in time, not always in the warehouse. The time in the warehouse should not exceed 24 hours. It will have an impact on our baby's new product, which is directly related to the weight of the baby.
2、 Increase of baby's overall weight
Since there is a horse racing mechanism mentioned above, do all new products have the same starting point? The horses are tall, fat and thin, and our new products are also the same. We should do a good job in all aspects, not lose at the starting line, and first start all services that can be started.
As we all know, the commonweal treasure can be set as many as possible. It doesn't mean that the higher the setting is, the greater the weight is,
In addition, there is freight insurance and 7+return and exchange. These two must be opened. If you sell low price and low profit products, you can ignore them. After all, you can provide this and that with a 9 yuan and 9 packet mail, as long as you can afford it.
There are some other services, such as quality promises, designated express delivery, damage compensation, anyway, we can open, affordable services.
In addition, there are some marketing activities, such as the gold rush, which are official activities and are weighted. There are also coupons, store red envelopes, and discount tools. I can buy official promotional tools, use the tools they provide, or entrust them to Taobao agent operation Will have a certain weighting effect.
In addition, it can also increase the popularity, such as the free trial of Taobao, which can also be used occasionally to quickly increase the collection price of the baby and improve the popularity.
