With the continuous development of the Internet, more and more people are doing e-commerce, and the number of Taobao stores has also shown a geometric boom in recent years, but not all stores can succeed. Because it is not easy to do a good job in a store. It requires not only the quality of the products to be guaranteed, but also that there should be no mistakes in the diversion, transformation, marketing and after-sales, which is actually part of the operation of a store. So, how does Taobao operate?
1. Create a product route
For a store, the product is the most basic and important part, so it is necessary to build the product. According to the market capacity and market positioning of the product, we can select a product with an optimal price range through two forms of high customer price and low customer price, so that we can become a popular product.
2. Product release
Most of the precautions for product release are: fill in the baby attributes completely and truthfully, or it will affect the dynamic rating of the product; The main map is very important, not only should there be a reasonable time for getting on and off the shelf, but also must use your own original map; In terms of price, it is better not to set a "Buy It Now" price, but through discount software; In terms of color, it's better to choose Taobao's default color.
3. Visual packaging
It is better to have your own creation based on the product itself rather than simply taking photos and uploading photos in store decoration, main product drawings and attached drawings. At the same time, the visual packaging must match the product, otherwise it is easy for users to feel that the price gap with the product is too large. Good visual packaging can improve the cost performance of products.
4. Optimization after product release
After the release of a single product, combining the time of getting on and off the shelves, we should do a good job of window recommendation, set up courteous comments, draw people with prizes, pay after use, and promise to return the product for 7 or 15 days without reason, which can not only stimulate old customers to place orders again, but also enable new users to have a sense of trust in the product.
5. Make good use of Taobao customers
First, you can set up a reward rating system and a high commission to attract Taobao customers. At the same time, you can also find Taobao customers by registering for Taoke product activities and cooperating with Taoke websites; Secondly, we launched a series of activities for Taobao customers to promote.
6. Store operation activities
Taobao shop activities probably include buy one get more free, half price or free order for the second piece, limited time and immediate reduction, full reduction discount, etc. Among them, buy one get more is to improve the value of products through gifts, so that users feel profitable; The second half price is to increase the unit price without affecting the customer's unit price, and then go to half price activities; The full discount refers to the discount that can be obtained as long as the user purchases a certain amount in the store, thus promoting the transformation.
7. Application of black technology
In fact, Taobao has some black technologies. For example, before the festival activities, try to increase some collections and shopping carts, so as to have a good chance of getting a good ranking on the day of the festival activities; It is not recommended to use it for a long time, although it will cause an explosive increase in the number of visitors in a certain period of time.
8. Overall optimization of stores
Purchase of consumer security deposit; Describe the basic types of store products, through which users can search for stores; A variety of payment methods should be set up. It is better to add ant flowers, credit cards, etc., and the function of cash on delivery is the best; Set up gold panning currency marketing; Red envelopes can be set according to the specific conditions of festivals or stores to attract popularity; Make users feel that products are being discounted through discount tools; Publish some soft articles, hard articles and specific contents of the activity on WeChat Taobao irregularly.
9. Shopping Cart Marketing
Activities are carried out according to the store's collection and shopping volume. Generally, shopping carts have a time limit. It is best to do activities within this time limit. How to choose which kind of activity to do? Activities can be done according to the characteristics of the product, holidays, or the regular activities of the store itself.
10. Do a good job in the transformation of stores
The number of visitors to some stores is very high, but the number of orders is very small, which means that the operation and transformation of stores are not well done. In fact, the most important transformation of stores is natural transformation, which mainly includes price, evaluation and details page. Among them, the price positioning should be based on the product's own positioning and profit, combined with the prices of other stores on Taobao; The evaluation of the store should be as good as possible. It is better to eliminate the bad or middle evaluation by appealing or calling the user. If you can't get rid of it, it is better to explain it clearly in the reply; The optimization of the detail page is the key point. It is not only related to the transformation of the store, but also can increase the store display to a certain extent. In terms of optimizing the details page, first, clearly write the brand and manufacturer, so that users can understand the brand and strength of the manufacturer, and increase the sense of trust; Second, highlight the selling points of products and the overall design ideas; Third, we should highlight the powerful functions and details of the product through innovative words.
Do these operations well, then I believe that the popularity and customer flow of the store will increase, as long as you have patience and persistence, you will be able to do a good job.
