Taobao agent operation: how small and medium-sized sellers catch customers with services
Taobao agent operation
With the development of e-commerce, there is a situation that the stronger the stronger, the weaker the weaker.Big sellers on Tmall never worry about doing business. Small and medium-sized sellers on Taobao live in fear every day.Compared with many big sellers and flagship stores on Tmall, small and medium-sized sellers on Taobao are hard to compete with them in terms of strength.Does it mean that the small and medium-sized sellers on Taobao have no way to live?In fact, not necessarily, because many big sellers also have their own shortcomings, which is exactly where our small and medium-sized sellers can make efforts.Today, Jishi Tongguang will discuss with you how small and medium-sized sellers can "save the country with curves".
First of all, we will analyze what problems the big sellers will have.A big seller means a big sales volume every month. With a big sales volume, there will be many other problems. The most common problem is that it is easy to lead to poor service details.In view of this, Jishi Tongguang has always stressed that small and medium-sized sellers must use service to retain customers.
For example, I bought a makeup remover on the Internet a few days ago, a domestic brand called Zhiben.This brand is not a famous brand. It is not a flagship store of Tmall, but a direct store on Taobao.After receiving the goods, Xiao Bian decided to buy all the makeup removers in their home.The reason is very simple. The service of this store is really impeccable.
The shop owner will put stickers in the express box to teach you how to recycle and turn the express into a storage box.If the express box is not needed for you, the store has prepared a special sticker for you, which can cover the personal information on the express box.There are also brochures containing store products and brand introductions in the box, which are very exquisite.In short, when you open a package, you can feel the intention of the shopkeeper.This feeling is not just a small fabrication. When we opened the evaluation of the store's products, everyone was praising the store's intentions and said that such services made them willing to buy back.
Now buyers are very smart and sensitive. No matter how good your goods are, your attitude is very poor. Who is willing to spend money to buy is unhappy. Now there are too many choices.So if you want to keep customers and make them your long-term customers, you must make customers distinguish you from your competitors.
How can customers who have bought something in your store remember you?Some people will say it is the quality effect of your goods, while others will say it is your service.In the view of Jishi Tongguang, these two are equally important.Careful service will, to a certain extent, make up for the shortcomings of your goods in some aspects.For example, if there is a problem with a certain product in your store, as long as your after-sales service is in place, it can not only eliminate the bad impression of your product on customers, but also create a responsible image in customers' minds, giving them a dose of reassurance for the next purchase.
In fact, doing quality service is a long return cycle, but it is definitely not without return.Careful service can definitely be perceived by customers, as mentioned above, and now their attentive service has begun to have a great effect.
For small and medium-sized sellers, it is very important to consider what kind of services to attract customers.In terms of details, we should take into account the problems that customers themselves have not considered. They are always farther than customers think, which is the most basic requirement for every small and medium-sized seller in service.
