There are many factors that affect the conversion rate of products. Sometimes a small detail in the Baby link may cause us to lose several orders, which, if accumulated, will have a significant impact on the store? As for Taobao's agent operation, they attach great importance to baby evaluation and "ask everyone about", because these links can intuitively reflect the product style and quality problems. Today, I will talk about how Taobao's agent operation should layout the manual operation?
When you are shopping on Taobao, you usually click "Ask Everyone" and review the comments of other buyers. Once the seller finds out that there are problems and replies that affect the transformation of Babies, they should track and deal with them in a timely manner. The shopkeeper can optimize the processing according to your questions and replies, and explain this in the details page or main map to eliminate buyers' concerns.
1、 How to set "ask everyone" for new products
Babe will have absolute advantages in asking questions in the early stage, and in the later stage, the people who answer will be sent randomly by the system.
1. Refer to competitive products and make a good layout of "asking everyone"
Before the new products in the store are launched, you can refer to the competitor's treasure to find out the problems that buyers focus on, and solve them in the details of the treasure to dispel consumers' concerns about such products. You can also arrange your own staff to use Taobao account to ask questions, which should be the most concerned questions of buyers, The respondents should also arrange people who are familiar with us. The answer script should be prepared in advance and sent to the operator. If you want to move the good question up, you can find someone to operate. Under this question, click "I also want to ask", find more people to answer, and then the question will automatically move forward.
2. The reply is consistent with the product attributes
In this way, Taobao system can push the good answer to the top, show the better side to buyers, and eliminate buyers' concerns; Negative answers to the product can be followed and guided in a good direction. For example, I bought it, which is very good.
2、 How to set "ask everyone" for products with sales volume
1. More negative comments
In such cases, don't be dying. Just give up this model and pay attention to the improvement of other products in the future.
2. Check the reply of "Ask everyone" irregularly
We can report malicious responses; Since the seller cannot delete the questioner's question, the shopkeeper can contact the questioner to delete the hidden question.
3、 Baby evaluation
If there are medium and poor reviews among the treasures, we must deal with them in a timely manner, or explain them to restore the truth. Some buyer shows can indeed help improve the conversion rate, but some buyer shows are not recommended to be put on if the gap is too large. You know the difference between buyer shows and seller shows!
summary
Many sellers don't pay much attention to "ask everyone". After reading this article, should you also check whether your store baby has any comments that affect the conversion rate of your baby? If so, please deal with it quickly, otherwise it will become more and more troublesome in the later stage. Let's share it here today, and keep an eye on more wonderful content!
