Taobao agent operation: control the high explosive rhythm of manual Taobao search!

The two largest free traffic areas in Taobao are search and homepage. Among them, there are a lot of problems shared by Taobao search, but most of them are problems encountered in the operation process and the rhythm of the whole link control. Today, let's share how to control the rhythm of high explosive links.
Prerequisites for searching for high bursts:

The search has been constantly upgraded and revised, but the underlying logic has not changed much, so it is still possible to quickly explode search, but there is a premise that not every model can quickly explode.

1. The main image with high click rate is essential
Can the main image pop up quickly without a high click rate? It is also possible, but the cycle of the outbreak will be longer and the height of the outbreak will be lower. The click rate determines the future growth direction of a link.
2. High purchase rate is essential
The growth of traffic must be accompanied by the growth of single quantity. The increase of collection and purchase fully shows the buyer's shopping intention.
3. High increasing single quantity is also essential
The effective weight increases in a single amount, which is a prerequisite for the rapid outbreak of online search.
4. High payment must be injected
Under the premise of considering the conversion rate of the search port, the search traffic is limited, and it is impossible to make up all the time, which will cause data exceptions (short-term exceptions are irrelevant). Therefore, pay promotion should be added.

Create the rhythm of popular products:
The rhythm of operating links is very important. This model has already met the preconditions of a popular model (high click rate, high collection and purchase, etc.). Only by controlling the rhythm can this model become a real popular model.

1. Normal rhythm arrangement

If you want to have search traffic, you must have a single volume increase, such as 5, 7, 9, 10, which we often say.

2. External rhythm influence
The first point: If your product is seasonal, consider the pace of your peers. Four season products need not be considered too much.
Second, not all stores can participate in official Taobao events, such as the 99 Promotion. Before the arrival of these promotions, the warm-up is very long. During this period, traffic will certainly drop. It's best to participate in the event. What if you can't?
From the beginning of warm-up to the official start of the event, before the warm-up, the weight of your best sellers should reach the weight node of the first wave of warm-up, which should be arranged almost two weeks in advance. The third week is just the time for warm-up. During the warm-up period, data should be maintained, and collections should be added and purchased. After the event, your link will not be too bad.
Third point: the reason for the category, whether the traffic of the category has fluctuated in the recent period, especially in the seven days from Sunday to Monday, the highest traffic stage is set as the off shelf date, and the lowest is set as the on shelf date.

3. The rhythm of paid promotion
At the initial stage, manual intervention was the main way, but at the initial stage, there were also direct trains. At this time, there were two purposes, one was to pull my crowd and label, and the other was to raise the weight of the plan. Later, when the search traffic rises, we will increase the paid traffic and reduce the proportion of bill swiping.

4. Rhythm of activities
1. The rhythm of this activity is different from that mentioned above. The above is the official promotion and other activities. The rhythm of this activity refers to online shopping, online shopping, etc. This activity can be artificially controlled. At the stage when traffic is about to explode, you can report activities to make traffic explode faster, even if it is just marked "online shopping", sometimes the traffic is not very good, But it can effectively improve the transformation.

2. Improve the conversion rate through the self operation activities of the store, and then the traffic will also increase.