First, let's talk about the benefits of breaking zero:
1. After breaking zero, Taobao will give more opportunities to show.
2. After the purchase evaluation of layout buyers, our basic sales evaluation will be formed, which will increase the trust of future buyers.
How can we break the zero? We can carry out store activities.
1、 For the new product activity, we can offer 85% off for new products - limit the number of new products that can be purchased to enjoy discounts, and set the price of new products at a stepped price - set the number of new products at a stepped price (for example, 20% off for the first 10 orders and 75% off for the first 11 orders), and the fan price of new products - take this as a marketing gimmick, which is a benefit price for regular customers. Let's explain the setting method with the new product fan price:
2、 The store offers discounts. We can set up activities such as reducing the money when the store is full or taking photos to give free gifts. This is an activity set up for the store, Large amount coupons can also be set for products with high customer price
3、 For items with low customer price or low cost, we can hold the activity of mail trial. How can we set it?
1. Release the category of gifts, do not directly add sku or modify the price in the product, because the lowest price will affect the product registration activities, may also be judged illegal by Taobao, malicious low price sku will disrupt the market, and the product may be removed from Taobao
2. When the buyer buys this gift, customer service can push your main promotion to the buyer, telling the buyer what discount can be enjoyed when buying this special price product together with the main promotion product
4、 Associated sales, package matching sales, matching recommendation settings, matching the main promotion in the layout model - centralized drainage of the main promotion.
5、 We can send WeChat Taos, remind of promotional activities, and guide buyers to comment and like.
6、 We can also carry out gold panning activities, but first of all, your store should meet the conditions, set up gold coins to offset money, we can set up collections or follow the store to send gold panning activities, the path: I am the seller>Marketing Center>I want to promote downward.
Through the above methods, we can also use other methods to help us break the zero. However, when setting up activities, we should pay attention to the lowest price problem and the rules of discount superposition. First, single grade discount, then store level discount, and finally cross store level discount. Don't set it wrong, because there are so many Bollards, We must pay attention to our own settings!
