Taobao agent operation: optimization and maintenance method of baby title

The title is very important for a baby, especially for the influence of the mobile search traffic. The mobile search traffic is also a large source channel of traffic for Taobao, and the mobile search traffic conversion is higher, because the mobile search is a keyword search after the customer has purchase intention. Whether the keywords searched by customers can match the title has a great relationship.
When making headlines, first of all, you should understand your baby's position and the part of the population that your baby prefers, so as to select keywords that match the crowd, and then combine headlines according to these precise keywords.

The first thing to do well in writing the title is to select the key words, which is very important. The selected words should fit the baby, especially in the early stage, we should choose more words with relatively small competition. Such words are easier to pull up the traffic, which is more conducive to the development of baby. It is suggested to select words through the market and competitive baby.

When selecting words in the market, we should first establish the subject. In the early stage, we can use the subject to expand the long tail word. The purpose of this is to drive the weight of the subject more quickly. After all, we still need to use the subject to increase more traffic. When the long tail word contains the subject, when the weight of the long tail word increases, the weight of the subject will also increase accordingly. When selecting words through the market, we should try our best to select them according to the five dimensions of search popularity, click rate, payment conversion rate, number of online goods and click ratio of shopping malls. When selecting, we should choose the words that have a small number of online products, a low proportion of the mall, and a good click rate and conversion rate. It doesn't matter if the search popularity is low in the early stage. The number of online products and the proportion of the mall represent the problem of the size of the word competition. In the early stage, the basic weight is low, so we should choose the words that have less competition. If the keyword hit rate and conversion rate are extremely poor, do not choose this word. Such words have traffic. If the click rate and conversion rate are poor, it will not help to improve the weight.

After selecting the words, start to combine the titles. When combining titles, put the subject words in the head and the tail, and the modifier words in the middle. Try to fill up the number of words, and do not waste resources. The combined title should be as smooth as possible, and the keywords should not be repeated. One title is enough. If it is repeated, it is also a waste of space, because no matter how many titles are put, they are the same.

After the title is combined and put on the link, remember to optimize it. Many people put it on the link and ignore it. After the promotion, optimize it according to the data. You can optimize it according to the data in 7 or 14 days, that is, according to the situation of hand search traffic, you can view the data through the commodity 360 in the business staff product compass. From the source of goods, you can see which words have been used to enter the store in the last seven days. Then, according to these keywords and baby titles, you can find out the root words that do not bring traffic, and then replace the new root words, and promote them. This step by step optimization will bring more hand search traffic, so that baby's weight will become higher and higher·

When optimizing the title, try not to change too much, the order of the keyword root words should not change too much, the title should not be changed too frequently, and the data should be observed when changing words. After the title is written, the more important thing is the daily promotion and maintenance, how to make the weight of these words higher, and how to introduce more traffic.