Is Taobao's agent operation reliable? Four difficulties in store operation:
1. There is a shortage of e-commerce talents, and it is difficult to establish an experienced e-commerce team;
2. High management cost, lower cost performance than outsourcing trusteeship;
3. The promotion of professionalism is limited and the development is uncontrollable;
4. The high turnover of e-commerce personnel is unfavorable to the stable development of stores;
Solve four major operational challenges:
Professional victory
Independent sales management system, professional sales data management and customer data analysis, vigorously tap the customer's secondary demand and viscosity, and greatly improve the online store's repurchase rate.
Team wins
Elaborate Taobao operation team, from store manager, planning, design, analysis, promotion to customer service, complete organizational structure, smooth process, and ensure the achievement of service quality and target sales.
Strategic victory
Serve Taobao and Tmall stores for a long time, and be good at formulating online store strategic plans according to the brand's strategic plan, including store positioning, product planning and marketing strategies, to form a practical overall operation strategy.
Six steps of Taobao agent operation:
1. Style orientation. Only by establishing the direction, clarifying the thinking and positioning can we avoid detours and win by surprise. The style orientation includes the analysis of customer advantages and resources, that is, the analysis of advantages and disadvantages of shop scanning products;
Market segmentation, overall orientation and precise market segmentation;
Target group analysis and online consumer research focus on target consumer groups.
2. Formulate the overall development strategy, formulate the development strategy on the basis of analysis, and realize the value maximization of resource integration.
That is to say, we should formulate the overall development strategy, determine the overall operation mode, determine the specific implementation plan, and work together.
3. Product planning
The success of product planning is an important element that affects the conversion rate of stores.
The planning direction includes product positioning, main products, auxiliary products, product prices, product selling points and product promotion.
4. Page optimization
Armed store decoration design with marketing concept, planning first and then design, so that the visual style of the store also serves the sales. (That is, first analyze and formulate the store decoration scheme, and then integrate the design visual performance into the marketing concept for regular maintenance and update.)
5. Operation promotion
Carefully study the rules of Taobao search ranking, optimize targeted promotion, and attract accurate customers.
Promote operation system
① Internal free promotion -->natural ranking optimization of goods, SNS, Taogang, Taoforum;
② In station tools -->through trains, diamond booths, Taobao customers;
③ Network wide auxiliary promotion -->creative topic events, microblog and blog dissemination, event promotion, and soft text dissemination.
6. Customer service management
Customer service is the key link to achieve sales, and has a core position.
Customer service management is divided into: customer management; Product management; Order management; Evaluation management; after-sale service.
Whole network marketing - 360 ° e-commerce operation without dead corner - high success rate - excellent cost performance
