Harbin Taobao Trusteeship: certification service provider, listed company, 100 person team

When many shopkeepers just opened their stores, they thought that their stores could easily detonate their treasures with a straight drill as described in the online guide, introduce a large amount of traffic, quickly increase sales, and then reach the peak. However, without internal skills, 95% of the stores died because they had to practice external skills. How can I practice the internal skills of the shop?

1、 Page Internal Skill
1. Store sign, navigation
Everyone has been to offline stores for shopping. A store with bright signs and exquisite display of treasures will undoubtedly attract more customers than those stores with bright signs, dilapidated signs and chaotic classification of treasures. This is the role of store signs and navigation.
Good store signs are simple and clear, the brand logo is properly designed, the layout is comfortable, and there is no messy copy, which impressed the customers deeply.
Good navigation and accurate classification can help customers find their favorite treasures. Proper display will arouse their desire to stop and watch.
2. Home poster
Posters are located under the shop sign navigation, which is the largest and most eye-catching element in the shop. Generally, when we put posters, we will consider putting hot selling posters, new posters, and event posters. Posters need to be photographed beautifully, with clear interest points and clear layout.
3. Baby recommendation and zone classification
List the best selling and most popular treasures in your shop. If there are several distinct secondary categories in the store, such as dresses and sweaters, you can use a beautiful poster to pave the way for each category and put three or four pieces below. If there is no condition to make so many posters, simple and clear partitions like the following examples are also possible:
4. Details page
To some extent, the details page is more important than the home page, because if the customer clicks in through search, through train and other means, he will first see the details page of the treasure. If the details page is sloppy, not practical, and not compelling, how can the customer be confident to buy our products? It must be kept in mind that it is not difficult to make a detail page, and it is not easy to say simply. According to the characteristics of the baby, show the customer the practicality or force of the baby, or both. The logical layout of the detail page is given below
1. Event promotion poster
2. Product Association
3. Product image poster
4. Consumer demands
5. Selling point summary
6. Selling point segmentation
7. Scene display
8. Product parameters
9. Multi aspect display of products
10. Product details&product packaging display
11. Brand Introduction
12. After sales service&quality packaging&daily FAQ
The details will not be expanded here. The shopkeeper who wants to see this will continue to search the Internet for more detailed details page optimization methods.
5. Baby main picture
Did you do the first picture video? Have you done any white background? If you don't do it, you will lose a lot! 2017 was the craziest year for Taobao content, and this trend will continue at least in the next year. Some shopkeepers say that they are dazzled by the various content channels, and they are not willing to spend so much money on content, which is a promotion method that promises not to work. So why not start with the first picture video and the white background picture? As long as these two things are done, Taobao will have the opportunity to capture your baby to various content channels and get free traffic, which is so simple! Content is not a quick and effective way to promote, but an indispensable way to transform the store!
If you think your store seems to have reached a bottleneck, you may as well start from the content to optimize it, and start from the simplest first picture video and white background map to enter the content!


2、 Select Internal Skill
I believe that the shopkeeper will feel that their products are the best, but is this really the case? Never feel that you have seen through this market! Follow the pace of excellent peers and speak with data!
Staring at your own treasure is like a frog in a well. Only by knowing your friends and friends can you win every battle. When we ponder over why your treasure has been transformed so low, we might as well see the difference between our peers' treasure and ours, which is the price? Or forced? With regard to the characteristics of babies, the most ideal situation is that people have their own characteristics and people have their own characteristics. It is difficult to find such babies without making money if you want; The general situation is that people have their own, and people have their own, which can only be broken through through promotion; The worst situation is that people have no one. Check your store to see if there is such a treasure. The price is too high, and the selling points are confused. When you encounter such a treasure, you can either rediscover the selling points, go back to the furnace, redo the details page, or stop loss in time.

When launching a new product, I found several models very good. When I want to see which ones to promote, I should first do some basic sales, and then put them on the through car for testing. The data is the least deceptive. For those models that we think may sell well, maybe the market conversion rate will be very low.

3、 Internal skill of customer operation
The conversion rate of regular customers is likely to be more than twice that of potential customers! Are you still wondering whether you should take care to protect these guests? Don't think about it, just start today, keep updating WeChat Taos every day, do a good job of contacting stores and customers, promote the eve, send greetings to regular customers in a timely manner, and deliver coupons with greater strength than usual, there will be unexpected gains!


Summary:
The basic internal skills of the stores mentioned above are all based on the normal conditions of DSR. If DSR is green, first review whether the quality, customer service attitude, and logistics efficiency of your products can meet customer needs. In short, good internal skills are the prerequisite for the success of Baby's promotion. With good internal skills, better customer experience and strong promotion of direct drilling, why worry about no conversion rate and no turnover!