Traffic is the lifeline of the store and the data that all sellers need to pay attention to. Once the store traffic is limited to increase, we should pay more attention to the following points.
1. The selection and pricing are not qualified
I don't need to say that natural search accounts for a large proportion of traffic. So when we choose products, we naturally choose the products that the public likes rather than the products that we like, because Taobao search engine will recommend the products that are most likely to be sold to consumers.
A simple example: users search for dresses. Chiffon dress, floral dress, suspender dress, etc. may appear. If the statistics are unified, chiffon dress is the largest proportion of transactions, then it will mainly promote chiffon dress to users when the personalization cannot be determined.
In this case, your product is a suspender dress, which is difficult to explode.
So when we choose products according to the resources around us, we should also take market factors into full consideration. Open Taobao, enter your product words, and in a comprehensive order, see what the top 100 products are, which accounts for more is the main recommendation of Taobao. (It is better to clear the browser before searching to avoid data being affected by Taobao personalization.)
Three points should be taken into consideration in pricing: product pricing should be in line with the mainstream price zone of the public, there is room for profit and there is room for activities (yield).
2. The store search right returns
Taobao will focus on our comprehensive ability. If the product is good and the resource input is OK, but it can't be done, then the comprehensive quality of the store is not good. The comprehensive quality of the store is mainly assessed in the following aspects: low DSR score or continuous decline, poor comprehensive payment conversion rate, and recent dispute refund. In these cases, it is several times more difficult to create a popular model than normal.
3. Arbitrary optimization
This is a mistake that many sellers will make, and optimization is necessary, but blind optimization, do not change the title, main map, details page, or even buy it now, baby properties! It's not good! This is a big taboo for creating popular models! Because every time you modify it, it probably means that Taobao's search engine will re include you, which means that some of the weight you have accumulated will be lost.
Click Business Counselor - Real Time - Real Time Source.
Here, you can clearly find all the traffic sources. Click to view the details, you can see which keywords bring the traffic. The paid traffic refers to the through traffic and Taobao customers. Taonei is free, which means free traffic such as search and homepage of Taonei. Self access is traffic coming in through shopping cart, store collection and treasure collection. Generally, customers make deals on their own initiative.
Then we will optimize these data separately and consider whether the traffic composition is reasonable. For example, if some keywords cannot bring visitors, we will consider whether this word can be deleted? Should I optimize my title and add words with visitors. If there is too much through traffic and too little traffic on the homepage of online shopping, there will be no traffic without driving, we need to think about whether we should use the through traffic to pull natural search and become a precise crowd?
4. Natural search
Because of the restrictions of the store level, the free natural search traffic of each store will be limited, especially the first level and second level, which will compete with 70% of the merchants for 30% of the traffic.
So if you want to create a blockbuster, you have to think about other channels, such as through car traffic, Taobao customer traffic, drill show traffic, and the current popular (also Taobao's main push) content marketing traffic, and so on, with full firepower and multi-channel drainage!
5. New product period data is not good
If the product wants to have more traffic, its various data during the new product period will be better than that of its peers.
These data are generally referred to:
Click through rate represents your ability to seize opportunities;
The proportion of collection plus purchase represents the degree of interest in your store;
Conversion rate represents your ability to digest flow;
New product refund rate represents the satisfaction of the product.
6. Insufficient support for new products
New products really have a lot of support, but whether Taobao can judge you as a new product depends on you (new products refer to new products in Taobao, not new products in your shop)
Many people use the resource package provided by the manufacturer, the products on the shelf, and the main drawing details are similar. The title is copied from the same line, which is almost impossible to explode.
Regardless of the weight, Taobao will not judge you as a new product if you are no different from others!
Therefore, the title must be written by yourself. If you can't do it, you can click the link at the end of the article to go to Taobao University to have a one-on-one communication with the teacher. The teacher will lead you to do it.
The main picture and detail page should also be taken by yourself! Or it can be watermarked. Try to distinguish competitors by shooting skills, shooting angles, shooting scenes, etc.
After being judged as a new product by Taobao, a new product label will appear, with a separate flow inlet. It can be said that the support is great.
7. Only one model sells well
One branch is the only one that sells well, and all others are unsalable. This indicator will also affect the comprehensive score of the store! Now Taobao needs excellent stores, so don't launch many products at once! To ensure your dynamic sales rate, it is generally unsalable if there is no sales within 30 days, and you must deal with it! In general, the dynamic sales rate of clothing and other major categories with fierce competition should reach more than 80% to be healthy. (Dynamic sales rate of commodities=(number of dynamic sales varieties/total number of warehouse varieties) * 100%)
In addition, we can do related marketing.
Click the marketing center - store marketing tool - new assortment - create a package (those who have not ordered new assortment will have 15 days of free trial! Don't waste money! Free use first!)
After the creation, the system will randomly judge a baby for you. For example, if you choose a top, the system may help you choose a pair of shoes or pants. (My example here is a blind baby!) If there are words that cannot be used, they are either matched or in the warehouse. Don't worry.
This is equivalent to a hyperlink, which can directly jump to another treasure page to help us retain customers and increase the browsing time.
