Taobao agent operation: how to build a large category of popular funds!

As a Taobao seller, no matter what category we operate or what category our products belong to, the final goal is to create a blockbuster. Then use the flow of popular funds to drive the overall sales of your store, and finally achieve the goal of making money. Just because each category has different market flows, the big category makes big hits, while the small category makes small hits. But the final goal is to make the best money for your shop. Although the big category has a strong outbreak, the competition is also relatively large, so it is easier to make the big category. In fact, it is not a simple matter whether the big category or the small category wants to make the best money, so today I will talk about how the big category can make the best money for its own shop.
For novice sellers and small and medium-sized sellers, if they want to make their own blockbusters, especially blockbusters of large categories, choosing one is the first task. A good style can make us get half the result with twice the effort in the promotion process, and the later maintenance will be very simple. So if you want to create a popular style, you must first pay attention to the choice. In fact, it is very difficult for most small and medium-sized sellers to choose a model, especially for those who have just been in contact with their own industry for a short time, because they do not have a large number of databases for their own analysis, and then obtain reliable sales attribute data through the data, so as to guide the selection of models, There is also no person who is very familiar with the industry that can get the style that consumers like by relying on experience alone. At this time, the way left for us is to imitate. Of course, businesses that can choose their own style can directly use the style they choose to promote. In a word, the new product period is very important. Today, I would like to share some tips on how to pass 10000 yuan in the new product period. At the end of the article, I will share some tips on how to pass 10000 yuan in the new product period. General big sellers will promote their products much earlier than ordinary merchants because of their knowledge of the products and sufficient funds. For example, short sleeved T-shirts in summer are generally tested by large stores at the beginning of spring, or by some stores from the beginning of winter (a few sellers). So for small and medium-sized sellers, they can choose several stores that match their own style, style, price, etc., and then watch these stores every day for new and some operations, use forms to record them, and then combine their own channels to find similar styles. Generally, large sellers focus on promotion and have a high market acceptance of the blockbusters made in the early stage. Although we will lag behind a lot of large merchants in the early stage of doing goods by imitating them, large merchants promote early, so if we act fast enough, we can catch up with the industry as a whole.

After selecting the product, all we need to do is take photos. Generally, if a shop has its own shooting plan, it can directly follow the previous plan, so that the pictures can match the style of the whole shop. If you don't have your own style of photography, I suggest that you can imitate some businesses that do well. You can analyze the shooting angle, selling points, light and selected models of the products through the popular products of these businesses, and then communicate with artists and photographers to make details and main maps of your products. The most important thing to take a satisfactory picture is to try and imitate, so as to make the customer pay for the details. Taking photos and doing details is the most important part, and we must be the most perfect. Because for customers who choose to buy online, there must be something visible but intangible, so we sell pictures.


The products and pictures are available, and the next step is to promote them on the shelves. The optimization of any product is completed before the launch, and the launch adjustment is just a fine adjustment. Some precautions and title selection for new products on the market should also be mentioned. The first thing we should pay attention to when launching new products is that the attributes must be filled in correctly, and if possible, we should fill in all the information that Taobao needs us to fill in. Of course, we must fill in according to the actual situation of our products. If it is really unclear, it will be empty. Because now Taobao often matches products with customers according to product attributes.

For the title, the data must be analyzed and collected before the product goes on sale. It is mainly to collect the hot search words, soaring words and promotional words given by the system according to the customer's search habits in the industry, and combine these words according to the popularity of the hot search long tail words in the industry. When selecting keywords and combinations, you must match your own products, Only in this way can the combined titles maximize the drainage and also take into account the transformation data.

After the launch is completed, the next step is to break zero. There is no appropriate evaluation and sales volume for a new product on Taobao, especially for the major categories, and it is difficult to have a good conversion in the early stage. Therefore, after the product goes on sale, we need to do a good job in the buyer show and basic sales volume. Here we suggest that you use old customers, because the labels of old customers are the most accurate. First of all, before the product goes on sale, we should inform our old customers that they want to launch new products in their stores and that new products offer preferential treatment to old customers, so that old customers can have a chance to save the money they need to spend for new products in the stores. Then, after the new products go on sale, we should inform our old customers that the activity will begin. If you like, you can go to the stores to place orders and pay. At this time, it is best to control the amount of orders placed every day, They also told customers that in addition to new product discount stores, they would reward customers who had printed and evaluated high quality products again, and guide customers to give good evaluation and printing of products. At the same time, I also need to prepare several buyer shows and evaluations, and ask friends to help me make these evaluations and prints, so as to prevent customers from giving me prints that are not beautiful enough, thus affecting the overall conversion of data. In a word, the new product period is very important. Today, I would like to share some tips on how to pass 10000 yuan in the new product period. At the end of the article, I will share some tips on how to pass 10000 yuan in the new product period. For Taobao, whose home page traffic has become the mainstream at present, we should pay attention to the additional purchase data of new products in addition to the transformation data, because this is a process of rapidly accumulating labels for products. As long as the labels of our own products are formed, even if our through car promotion is not very strong, the system will give us a steady flow of home page traffic. The specific approach is to add a gift adding activity on the product detail page or the main map. The specific gift can be a coupon or a gift. No matter what it is, the ultimate goal is to ensure that the purchase data of products can exceed that of peers, so as to quickly establish product labels.

After the initial evaluation and labeling, we can start to use the through train to promote the product. It is suggested to use the targeted promotion directly when promoting, because the overall operation of targeted promotion is much simpler than the traditional keyword search promotion, and the data of targeted competition is not very large at present, We don't need too much promotion costs to get considerable traffic, and the overall conversion and purchase rate of targeted traffic are also gradually increasing. So to sum up, for our small and medium-sized sellers, the most appropriate means of promoting new products is targeted. Of course, if you play well with the keywords of the through car, you can use search to make products. Whether it's search or home page, the function of the through train is to quickly provide basic initial data of the product when there are not many visitors at the initial stage of the product, so that the product can stand out faster than other competing stores.