Some shopkeepers have this problem. What should we do if there are some visitors but they can't improve all the time? In fact, the main reason why such stores can't be popular is that they don't have popular brands. So first of all, this kind of store should analyze the overall flow structure of the store and the products from which the flow is brought. Because if there is no popular brand, the first thing we should do is to promote, but if there is a popular brand, the flow can't be improved, that is the problem of the popular brand. There are many problems with the main push. Next, we will analyze them step by step in detail.
1、 View the traffic distribution of the current store
How to view the traffic distribution? View entrance: business advisor — category — Macro monitoring (as shown in Figure 1)
Slide the mouse down — See the ranking of all products — Period selection 7 days — Arrange visitors in descending order (as shown in Figure 2)
According to the data, we can draw a conclusion that if there is no channeled product, and there are few visitors to each product in the store, then the focus of this store is to promote the main product. What if you have a centralized channeled product, but the traffic still cannot be improved? There must be a problem with this drainage product. Data analysis is also required
1、 Check whether the product has medium or bad comments or ask everyone if there are bad comments. This can be checked directly in the negative comments.
2、 After eliminating the problem of poor reviews, you can check which keywords bring visitors to the product, and analyze them in combination with the words of entering the store.
View steps: directly enter the product analysis page and view the link: Click the link to enter the old version of the product page (as shown in Figure 3), enter the product page, and click to enter the single product analysis page according to the operation below.
Enter the product analysis page to view the products we want to see, and then select the source and destination — Wireless terminal — Slide the mouse down to find the keyword effect analysis module (as shown in Figure 4)
It can be seen that the entry words of this product are the keywords that bring visitors to the product. What are the characteristics of these keywords? First of all, we need to know that the keyword actually represents the buyer's demand. If the buyer searches for this keyword, then his demand is on this keyword. What are we going to do? First, download the keywords, download the data of 7-14 days, and make statistics. What keywords bring more visitors? What keywords can I optimize to the main map or details page. For example: if you sell a set of four pieces, many sellers will search for the attribute of ice silk to access this product, indicating that the buyer's demand point is ice silk, but your main picture details and evaluation do not have ice silk description. If you are a buyer, is your probability of buying ice silk high? It must not be high, right? So some keywords for drainage are the selling points we need to reflect.
Remember not to improve store words casually. Store words are keywords that can bring traffic to products. Deleting or modifying these keywords will directly affect the weight of products and store visitors. The keywords that cannot bring visitors can be optimized appropriately. Only by constantly optimizing data in this way can you help the leader promote visitors.
