When you open Taobao or other online shopping platforms, you may be worried when you see the dazzling array of goods, because you don't know where the baby you need is in the sea of goods, then what you will think of at this time is to directly search for the baby you need 。 This requires our Taobao title. The fastest and easiest way to make a title is to directly find the most accurate words and combine them.
First of all, let's talk about the most important points of the title. The first selected keyword must meet the product attributes. If the keywords you selected do not match the product's attributes, then there will be some exposure of the product in the later promotion, but the click through rate and conversion rate will be very low. Then why do the keywords in the title match the attributes of the product? Let's take a look.
The material properties of our products must match the properties and titles of baby details. If they do not match, the first one will affect the natural search presentation of Babies. Why will it affect the natural search presentation of Babies? Because the title conflicts with the treasure attribute, it will directly lead to inaccurate search, and your product search will not be exposed. Second, if your title conflicts with the main image and baby attributes, it will also affect the relevance of the words selected by your through train. Therefore, the keywords in your title must match with the baby attributes.
Second, when we are looking for words to combine titles, we use market search words to search for words. First of all, let's search for short sleeves T Let's check the word "T-shirt" seven Day's data, and then click the relevant words to search, there will be a series of recommended keywords to show, there is a key indicator, see the proportion of mall clicks. For any word you find, we need to see the percentage of clicks in the mall.
Look at this word first, T A pensioner Short sleeve Pure cotton, it has 65.86% % of shopping malls click, and then look at the following word: pure cotton T A pensioner Short sleeve, 68% Can we use such words? No matter how popular his search is, no matter how low the number of product competition is, this word can't be used. Why? Because it is more from the click of Tmall mall. If the mall clicks too much, it will cause it to have three ten thousand five Is popular, but the number of clicks in the mall is 68% , which will lead to a point, three ten thousand five yes 68% The data of will come from the mall, and only 32% It comes from C Shop search, but the number of babies competing here is ninety-two Ten thousand, that is to say, there are ninety-two Ten thousand babies to compete 32% Flow of. As for the words we see, the percentage of hits in the mall should not exceed 60% Is the best.
Let's assume that there is such a word, which is popular for searching twenty thousand , the number of commodity competition is ten thousand , while the percentage of clicks in the mall is 80% For Tmall, such a word is a divine word. What about us?
twenty thousand 's search popularity, including sixteen thousand I will go to see Tmall's shop. The number of treasures it competes for is ten thousand , here ten thousand Among them, there are Tmall's and Tmall's C Shop, we Taobao shop, ten thousand A baby wants to compete four thousand Search popularity.
The third is the quantity of online goods. There is no specific standard for the quantity of online goods. The only standard is the lower the better. There is also the last search popularity, which we require seven The daily average quantity is one thousand If you can't find the above, find the lower one.
Is it easy for everyone to use the market staff to find the right words and then combine them to use them? Have you learned? Pay attention to me quickly, more dry goods are waiting for you.
