Tmall agent operation: how to deal with high traffic and low transformation of stores!

It is said that every family has its own difficulties. This sentence is also very appropriate for us to put on Taobao. We all want to have traffic in our stores, but after the traffic comes up, we have to worry about transformation. It can be said that none of the steps is so simple. If there is a high flow of stores but a low conversion rate, how should we start to solve it? Here we need to start from two places. The first is to refer to our customer price and whether our population is accurate. The second is to use our customer operation platform to make transformation to achieve the balance of store traffic.

1. Customer unit price and precise customer group

We can work hard on this point from the visitors we enter the store. We can see a lot of things from our background data, but many students will ignore this thing and think that if there are visitors in the store, the turnover will be all right. This kind of thinking is undesirable. First, we need to judge whether the crowd entering our store and the price match our own, then we can borrow the data from our business staff background to check.

First, open the visitor interface of our business advisor to check the distribution of visitors' characteristics. Then we can see whether the visitors coming in our store are consistent with us. First, we see a mischievous value. This mischievous value represents Taobao's rating of buyers' activeness. The more you like to buy, the higher your reputation, The higher the score, the easier the conversion. The consumption level corresponds to the actual price of our store. The number of people coming in matches the price of our store. If we want to match, it means that the prices of our stores are not disordered. On the contrary, if there is a similar situation, we need to give priority to solving this problem. Otherwise, the traffic coming in later will lead to inaccurate store labels and no conversion, which is also what we need to face.

2. Customer operation platform

It can be simply understood as a tool here. What is the tool used for? It is used to transform our store crowd. Come to our store to open the customer operation platform, where we need to find people who come to our store to transform.

How to transform? Here we need to find our customer groups, so we can give them targeted discounts and guide customers to transform their input with benefits. For example, we can find out when we give our collectors and shoppers, and click targeted discounts to create a new plan to send them coupons. In this place, we can go to the key operation groups recommended by the system. Here, we click targeted operation. The interested groups here are those who have added collections and purchases in the last 3-10 days, but have not clinched a deal, and send them coupons. Of course, customers will not see it after we send it. Here we also need to set up SMS reminders to remind customers that we have given discounts and can make purchases to improve our conversion rate.

The above is a two level solution with high traffic and low experts. I hope it can help you. I also wish you Taobao friends a big sale in 2020. Business is booming!