As far as the homepage of Taobao is concerned, it can be said that there is nothing that the seller does not want to get. Then we should first understand the principle of where the display position of the homepage is or what kind of traffic can be counted as the homepage traffic. As the name implies, the homepage of the homepage means that the traffic that consumers enter our store through the homepage of Taobao and the homepage of the app without any search recognition is called the homepage Traffic and home page traffic channels are also relatively wide. For example, there are good products in shopping and Taobao's main products now, guess what you like. The advent of the personalized era of thousands of people and faces means that Taobao is more humanized. So, as a novice Xiaobai, how should we get the traffic on the home page
1. Positioning of the store
This is the premise because we need accurate people to come to our store to consume and leave accurate labels when we want the home page traffic. Then Taobao will position our treasures and stores according to this. One mechanism of Taobao's home page traffic is to recommend the right products to the right people. This is a prerequisite. We want the first step of home page traffic, the store must have enough search popularity. So we want to get personalized recommendations on the home page, which is our first step. If the positioning of the store itself is not accurate, then even if we get the recommendation conversion, it will not be or very low. Over time, the store still failed to do well.
2. Basic pool entry on the previous homepage
Our baby should be on the home page. There are two self checks here. The first point is that our baby must be a living baby. Many students will not understand this sentence. If you open your background data, you can see it. But your baby lies in the zero payment for more than a certain time, it is tantamount to being sentenced to death by Taobao. Once sentenced to death, students can imagine for themselves A cool baby will not be recommended, let alone Taobao to support you. Even the most basic search is impossible. In short, it is impossible to find your baby.
The second point is that the presentation on Taobao is also a process of selecting the best from the best. If your baby is good enough, then you will be recommended. Does it mean that your peers are good enough? This is a question worth thinking about. Only if you say that your peers are better than your peers or let Taobao feel that your baby is more popular, then you will be recommended accordingly. So we must take the baby into account when we go to the operation.
3. Main drawing and video
Our baby wants to appear on the home page to recommend the main picture and the main picture video can be said to be the most basic. When making recommendations, the system has clearly told us that the published white base map specification has the opportunity to be shown on the home page first. The other video is also a main part of Taobao at present. Students can do an experiment. If there is a video baby, the video will definitely start playing the first time after opening it. In addition, standard videos can also improve our chances of being on the home page, so Taobao has given a lot of support to see whether we can be good at discovery.
4. Accurate positioning of store labels
It is mentioned that the precise positioning of the store is also linked to the initial foundation. But here, if you want to obtain the home page traffic, it is the key point. One is to come to the store through search to position the store. The other is to use crowd popularity or sales to help our store make better results. More often, we are doing it for Taobao. If Taobao thinks your baby is popular and sells well, it will also recommend you accordingly. I recommend students to do more collection and purchase here. Taobao's service market will also give targeted support to some software, which can be fully utilized by students.
