Hello everyone, I'm Qingfeng. 2019 is over, and even the New Year's Eve of the extended holiday is over. How did you get this year?Have you learned anything on Taobao?Did you make any money?Have you made a summary for 2019 and a prospect for 2020?If the income this year is not ideal, don't lose heart. We must work hard and continue to work hard next year, because making money is not an easy thing.Although there is a new epidemic at the beginning of 2020, giving us a heavy blow, we can see the strength of our country and its responsibility to the people, as well as Ali's strength and social contribution through this event!I believe that as long as you work hard and persist in your studies, e-commerce in our country will certainly rise to the top.
The end of a year means the arrival of a new year, which also means the climax of a new job rotation is coming (the peak of job change is before/after the year).Smart people will find a good job before the new year, and go to work immediately after the new year, so that they can get the year-end bonus and other things. In addition, those who seek stability will mention leaving after they get the year-end bonus.For the e-commerce industry, job changes are still quite frequent. When you are unhappy or feel that all aspects of the treatment are not good, you immediately resign. Regardless of the form of resignation, it is a headache for an e-commerce company/e-commerce boss.
What I want to share with you today is about what skills you need to have as a qualified operation. I hope I can help you when bosses interview employees.Before the official sharing, let's first explain that in some places, in some companies, each position is called differently. For example, some companies do not have the position of operation director, some are operation managers, some companies do not have separate operations, and some are store managers and operation assistants,So if what is said here is different from your current position or the actual situation of the company, please focus on your own situation, but the things you need to master are the same.Now let's officially start our sharing today. The following sharing is just a personal opinion.
1、 What exactly is operation
The operation mentioned here refers to the personnel in the operation position of e-commerce platform. I have been in the operation position of e-commerce for 10 years.If we give a high definition of operation, then operation is the maker/executor who helps the company/enterprise achieve annual goals or even longer goals (here, the maker refers to the goal setting, and of course, it is still subject to the boss's approval).When it comes to formulating goals, the first step of operation is to formulate plans.The formulation of the plan can be divided into annual plan, monthly plan, weekly plan, activity plan, etc. After the formulation of the plan, is it necessary to achieve the goal?Therefore, the plan decomposition is also involved here.After the decomposition, you basically know how to operate/which direction to go.
2、 How to make a reasonable plan
Generally, a year includes a series of data such as product details, cost information, profit information, daily sales, and event sales. Because your plan must involve daily and activity (promotion), of course, you should also know how much money you can earn each month (that is, how much profit you can make), and then promote the store purposefully according to the plan.The information that needs to be included in the product decomposition includes: product cost, product profit, number of products sold, traffic visitor information, sales volume, etc. Of course, all the information written here is planned. If it is different, it must be completely consistent. In the actual process, it is normal to have differences,However, one thing to remind us is that we should not ignore the reality in order to make the whole plan or the whole sales volume look impressive, because the final result is to be presented.Then we compare the actual data with the plan. What is the reason for the excess and what is the reason for the failure.
3、 Optimization
Optimization, that is, product optimization, is an essential part of daily operations.In the process of operation, there are many optimization works, and many of them are based on optimization.For example, title optimization, page optimization, main map optimization, through train optimization, data optimization, etc. all need to be optimized. Nothing is perfect at one time.(To insert a word here, baby's new product period is very important) Any optimization of baby was completed before it went on sale.Optimization should be skillful, and should not be started casually.Basically, we need to compare with industry data and competitor data. On the home page of business staff, we can see the comparison between peers and the same excellence as well as our own data. Then we need to see where we are. If you are lower than peers but want to compare with peers, there must be no comparability,Optimization also needs to be done step by step, and it cannot be done too quickly.After the baby goes on the shelf, it will definitely involve the modification of the old link as time goes by. We must have data support for the modification, not by feeling.
4、 View and analyze data
Third, I will improve the data analysis. E-commerce is just like this. It depends on the data. In fact, the offline service industry is the same, just because there is no systematization.A lot of content is based on the process of finding data, analyzing data, and making solutions.Therefore, the operation must know how to look at the data, but in addition to looking at the data, we must analyze what the data represents.It's no good just looking at the surface.
Operations like the through train, diamond booth, vision and so on do not have to be operated physically, but they must be able to understand, and the basic things must be able to understand. Otherwise, one day, you and the company's promotion people will talk about what you want to show (traffic), and what promotion will ask you, and what specific results will be achieved. You can just say that you want to grow, which is embarrassing.You should be familiar with all the function reports in the following two figures. If even familiarity is a problem, click the mouse to turn around like a maze, you'd better do customer service!
5、 Continuous learning
Operation must continue to learn, because competition between e-commerce platforms has always existed. In order to ensure its leading position in e-commerce platforms, Taobao is also constantly changing, optimizing traffic and improving traffic. Only when we keep up with the pace of the platform can we remain invincible.In recent years, the traffic has gone from PC end to mobile end, to content marketing, live broadcast, etc. How many once big stores have disappeared?This is the importance of learning.
