Tmall agent operation: do a good job of these points to make your store ranking take off quickly

Now, if you want to get a higher presentation position on Taobao, you need to look not only at a single data, but also at the overall comprehensive data of the baby. Today, I have listed several elements to improve the ranking of babies. If we do a good job of these elements, I believe our baby's ranking will move forward significantly.

1、 The label of the store should be clear
Now Taobao pays more and more attention to thousands of people and faces, with the purpose of making full use of every visitor resource. Accurate tags will introduce traffic into the store. When traffic enters the store, there will be behaviors such as browsing comparison, collection and purchase, and order closing. These behaviors are likely to maximize the value of traffic. After we understand the characteristics of the target population, we can go to a series of targeted programs to urge customers to buy as many products as possible as soon as possible to achieve the purpose of transformation. It is not difficult to find that a store with its own accurate label will be more favored by the system than a grocery store that sells everything without a label.
For small and medium-sized sellers who just started, it is very important to determine the store positioning and the next operation direction at the beginning. If you are not clear about the positioning of the store, you can select the important attributes of our store that sell well as the basic positioning of our store, and according to this positioning, put other new products in line with this positioning, so that the overall label of the store is slowly fixed; For those who are not selling well or have nothing to do with our store positioning, you are welcome to take them off the shelves.

2、 Pit output capacity
In fact, the output of the pit is nothing more than affected by the price and sales of the baby. Because Taobao has a large number of treasures and shows a growing trend, but the relative pit locations are limited and resources are scarce, so the pit output indicators are very important. Because each pit can only place one baby, the platform should consider whether each pit can provide the baby that can create value and maximize the output, that is, the sales of the baby.
When it comes to sales, we will return to the above two factors that affect the pit position, namely the price and sales volume of the baby. In the usual shopping process, it is not difficult to find that the high sales babies are not necessarily in the front row, because their unit prices are relatively low. So what we need to tell you here is that Taobao does not want to see the price war. If you want to compete for low prices and have a good ranking, you need a very high sales volume.
Of course, if you want to know the monthly pit output of the baby, you can search the baby and calculate the number of payers * sales price, then you can roughly know the monthly pit output. That is, if you want to go to this position, you need to reach such a sales volume. Calculate the sales volume that your baby probably needs through the baby's unit price, and take this as the goal, achieve our ultimate goal through various promotions. In addition to natural search traffic, cooperate with various paid traffic to complete the sales volume required by the goal. Of course, in order to ensure that these can be achieved, the premise is that we should do our own optimization well.

3、 New rules in the store
If the store wants to develop, it needs to maintain its vitality, which is reflected in our new aspects. Taobao is very welcome as long as it does not violate the rules, whether it is a new store or a new product.
When launching new products, do not always put new products on the shelves. For small and medium-sized sellers, a large number of new products on the shelves are likely to lead to a large area of new products unsalable due to lack of energy. At the same time, because of the irregularity of launching new products, the system cannot determine when you have new products, and thus cannot give you accurate support for new products.
If you want to avoid the above adverse effects, you need to have a stable and continuous new plan. The operation method is also very simple. Don't rush to gather new babies, but first arrange a plan to arrange new ones in a fixed period of time every week, and determine the main push of each week. For products with obvious slack and peak seasons, more updates can be arranged before the peak season.

4、 Turnover rate:
If you want to prove to search engines that our baby has potential, the dynamic sales rate is very important.
If we want to know the dynamic sales rate of the store, we should first understand the opposite term, that is, the unsalable rate. The unsalable goods refer to the goods without transaction, browsing or editing in 90 days. However, in reality, due to the large market competition, many goods and limited flow resources, the platform naturally cannot give you such a long time opportunity, so if your baby has nothing to do within a month, it can basically be judged as a unsalable product. The calculation of the unsalable rate=the number of unsalable babies/the number of goods in the whole store, and the calculation of the dynamic sales rate=(1-unsalable rate). The greater the unsalable rate, the greater the impact on the dynamic sales rate. For stores, the higher the dynamic sales rate, the more traffic can be obtained; On the contrary, when the unsalable rate is higher, the store can get less traffic.

5、 Refund rate
Refund rate is a very important assessment condition for new products. It is normal to have a refund problem, but once the refund rate of new products is too high, search engines will think that your baby has no potential to explode, thus reducing the traffic support for you. In order to control the refund rate of new products, in addition to the fact that the product introduction should conform to the real situation and not exaggerate the publicity, we should also learn to communicate well with customers to reduce disputes caused by refunds.