What are the promotion methods of Tmall's agent operation?

With the rapid development of the Internet, the lifestyle of most people has been changed, and shopping is the most influential. Originally, all people who wanted to buy things had to go to offline shopping malls or online official websites. After the development of e-commerce, more and more people prefer online shopping. So if you want to let everyone see you in many stores, come and learn the promotion methods of Tmall's store agent operation together with Qingdao Yiyatian's agent operation!

What are the promotion methods for agency operation of Tmall stores? Most promotion methods of Tmall agent operation can be divided into two types: one is to use promotion tools to attract stores, the other is to do activities for stores or sign up for Taobao platform activities to increase the display.

Everything we do for the store is for traffic. All promotions will have effect only when the store has traffic. The promotion tools of Tmall platform are mainly through train, super recommendation, drill show and Taobao customer. The off-site promotion methods are mainly to cooperate with the platform or media accounts on the platform that can drive traffic, and to display the stores in an advertising manner. In combination with the two promotion methods, we also need to optimize the interior of the store, because only promotion can not easily lead to orders, and only let consumers trust the product can they place orders. Therefore, Tmall's agent operation usually packages products in terms of product main map and title, store decoration, product detail page optimization, evaluation optimization, etc., so that people will be attracted to the products at the first sight.


It is to use a variety of activities to attract the crowd gathered by the activities to complete the promotion of their stores. The platform will carry out publicity to attract people before the event, so we should be ready to attract new people. Similarly, only after the optimization of stores can consumers be better attracted, and the traffic gathered through the platform can be converted into the traffic of stores. This part of the flow purchase is very fast, as long as you are optimistic about it, you will buy it, so you should prepare the inventory before participating in the event. Another is the activity of the store itself. When the store holds its own activities, it must cooperate with the use of promotion tools, because if it does not promote, consumers may not see the activities. The purpose of promotion is to make products appear in front of consumers, and store activities can better drive the flow in the store. For example, the full decrease can encourage consumers to buy more, increase the stickiness of consumers and store homes, and drive the growth of sales.


The above is the introduction of Tmall agent operation and promotion methods. These two methods are applicable to most stores, but the premise is that the store has a good foundation and the optimization is also good. I hope you can effectively promote your own stores after learning how to do so.