I have been doing e-commerce for several years. Today, let's share ten tips for making Tmall stores.
This little trick is actually recognized. If you have done it for many years, you will actually understand that many novices or sellers who have not been able to do it for a long time, sometimes it is easy to ignore it, and its impact is quite large.
1. The first point is the baby title. We all know that the title of a baby is 60 characters, and I suggest that you write 30 characters as full as possible, followed by large characters at the beginning and the end, with attributes and long tail words in the middle. Be sure to write full, and then when optimizing behind the baby, do not make major changes to the baby title, try to change up to 3 words. It means that every time you optimize the title, you should not change the whole article. This is a taboo.
2. The second point is not to modify the Buy It Now price. It means that you should fill in a Buy It Now price when you launch your new baby. Don't change the Buy It Now price. If you move around, it will actually affect your baby's weight, so you can use discount software to modify a promotion award of your baby, but don't move the price.
3. The third point is that you should not edit your baby more than twice within 24 hours. In fact, this is quite influential. If it doesn't work out well, you may be shut down in the dark room. So don't edit frequently baby.
4. The fourth point is that when you modify the title of the baby, you should not edit the baby directly. This is wrong. This will affect your baby's ranking and many other related details. So when you modify the title, you should try to directly click the baby on sale, and then click a pen pattern in the next title to directly modify the baby's title.
5. The fifth point is that the attributes should not be changed randomly. It means that you should fill in the relevant properties of the baby when you release it. This must be filled in accurately and accurately. Don't change it later. If you change it randomly, it may also be monitored.
6. The sixth point is that when you modify or optimize your baby, try to operate in the early morning. There are three reasons. The first point is a comparison of your data. The second point is actually a modification in the early morning, which is the fastest, and the third point is that it has the smallest impact. So we should operate after 12 o'clock in the morning.
7. The seventh point is to constantly optimize your main map for seven days, and be sure to find a main map with a high click rate. Then the through train mapping can measure four maps at a time. You should do this. I don't need to emphasize the importance of the main map.
8. The eighth point is the four figures behind the main figure, which is actually quite critical. In fact, the four figures play a role of detail. If you think about it, the outside main picture is displayed at the front point. After watching the video of the main picture, he will look at your main picture, and then look at one of your pictures. Basically, many buyers can decide whether they are interested in your product or want to buy your product. So many treasures have a high pick and miss rate, because your pictures are not well done, so these four pictures are also very important.
9. In the ninth point, your details must have a breakthrough selling point. You must constantly emphasize your selling point, not too many. You must let the buyer remember that your selling point is unique and unique, and let the consumer quickly decide whether to buy your product.
10. The tenth point is that the product map corresponding to s ku needs to be done, that is, every SKU you click will be displayed with a product display. Which SKU corresponds to the product map or this one will affect your conversion rate, understand? This needs to be done.
I hope these ten tips will be useful to you. If you haven't done this before, try to follow this standard!
