Tmall agent operation: how to optimize the title of Tmall stores

The importance of the title is very important. If the title of your store is not very accurate, then when customers search for similar products, your store will not be in the list displayed, and natural customers will not see it, and the sales volume can be imagined, and the store will not rise.
The optimization of the title brings many benefits to the store, such as flow and accurate customers.

Traffic: optimize the title, so that buyers can see your store products in many searched products when searching, and let more customers see your products in front of the whole list, thus bringing more traffic to the store Consumers search for product titles or categories at the search office and enter. These flows are free, and title optimization can make product rankings relatively stable, so the flow will also be relatively stable.
Precision customers: customers who enter the store by searching for product titles are all high-quality precision customers, and the relative conversion rate will be higher. It is important to know that accurate keywords can bring accurate traffic, accurate traffic can bring accurate transformation, and can quickly improve the weight of stores in a short period of time and better development. And it will be more effective to drive the through train after the title optimization.

Therefore, for new stores, it is necessary to optimize the title. Here are some key points for optimizing the title:

1、 Key words should be accurate
In general, optimizing the title is essentially optimizing the keywords. The product title is composed of a combination of keywords. The title=N words=N markets=N people=N price segments. Each keyword is a channel and a channel to gain exposure.
And precise keywords can directly let customers search your products, and then enter your store, increasing the number of visitors to the store. You should know that only accurate keywords can bring accurate traffic, ensure the effective click of keywords, and increase the number of visitors to the store.

Introduce a formula: keyword multiple=daily search popularity/online product quantity

You can query the keywords of your own products in the business advisor - market quotation - search term query, see the data of the same type of product keywords, and then optimize the keywords of your own store, mainly based on the three data of search popularity, number of online products, and click ratio of the mall.
The keywords are accurate. The related products directly corresponding to the search are ranked higher, and the display volume is also increased. The traffic is accurate, and the sales volume will naturally increase.
Note: Many paid functions of business consultants can only be purchased after more than one drill. The new store is really inconvenient without tools. New stores can only borrow accounts or rent accounts, such as QQ groups.

2、 Note the combination of titles
Attention should be paid to the combination order of titles, which should conform to the search habits, reading habits, and contain necessary information, so as to bring more clicks.


During optimization, it should also be noted that keywords cannot be stacked repeatedly, and every character of the title cannot be wasted, making full use of every position; Try to use less spaces. Other keywords can be inserted into the keyword center with spaces. If it is a long tailed word without spaces, keep the principle of compactness. It is better to fill 30 words and control the amount of spaces, so that the search weight will be higher.
According to the different stages of promotion, the title should be adjusted and optimized accordingly. The early stage can be dominated by accurate long tail words, and the late stage of promotion should add flow hot words to increase the drainage capacity, so as to improve the conversion rate and enhance the weight of the store.

Finally, the following points should be paid attention to when optimizing the title:

Try not to use spaces in the middle of the title, except for some non key words. Spaces can be used in the middle of words without search volume. It is better to fill 30 words and control the amount of spaces.
The title adjustment time can be 7 days at the initial stage; After 7 days, if there is no traffic, you can adjust or modify the title.
The package in the title does not play a retrieval role (the package is written in the title, but there is no package actually, reducing customer trust).
The titles of similar babies cannot be exactly the same, so don't think about other people's titles. When the reputation of small sellers is far lower than that of big sellers such as Tmall, copying titles will do no good.
To optimize keywords frequently, it is better not to change the title words more than 30% of the total title, and it is better to change four or five key words at a time.
Don't write some words that have nothing to do with babies in the excellent title. It is particularly important to reflect the attributes.
Do not use special characters, such as ""., Such related punctuation will seriously affect the search weight.