Tmall agent operation: how to quickly increase the click rate of the main map?

There are many online shopping platforms, all of which are due to the fact that people have become more and more interested in online shopping in recent years, Because it is not only necessary to compete with some merchants on other platforms, there are many merchants on Tmall, so it is impossible to succeed in store operation without mastering certain operational knowledge and skills. Recently, many merchants have asked Tmall what is the key factor to increase the click volume of its main map?
1. How does Tmall's head brand differentiate its products?

First of all, let's talk about the recently popular beverage brand [Yuanqi Forest], which is also soda. First of all, you will find that its packaging is very beautiful. From a distance, it looks like an exquisite imported beverage, but it actually costs only 5 yuan.
Of course, the key difference of Yuanqi Forest is to make the beverage sweet and sugar free. In fact, it uses erythritol as a sugar substitute instead of ordinary sucrose, which can achieve the function of sweetener without the heat brought by sugar.

2. How does the new Jinmei cosmetics brand differentiate

Beauty is also a category of serious homogenization. No matter you want to do skin care or makeup, you can almost find the same formula as the big brands, so the core of beauty is almost all in marketing.
Take Huaxizi as an example, the biggest difference is its positioning: beauty of oriental people. In our impression, good beauty brands are almost all foreign, showing the beauty of Westerners.
Opening the home page of Huaxizi Store, the beauty of Orientals came to us. The most representative product, carved lipstick, expressed the positioning of Orient incisively and vividly. In addition, the flow of half of Li Jiaqi's brand spokesmen boosted the brand. The brand has only been established for three years, and it has become a benchmark for domestic products.

3. After watching Li Jiaqi's live broadcast for 30 hours, we got the delivery skills

People's brains are lazy, and they can't think without thinking. Li Jiaqi is good at thinking with your brain.
For example, when he sells sunglasses, he will let you imagine that you are wearing bikini and sunglasses on the beach of Hawaii.
When selling perfume, they can describe the fragrance very well, such as the juice of pink grapes+citrus, the smell of collision, and the spray is not perfume, but juice.
Another example is when you sell a mattress, you will say that sleeping on the mattress is like sleeping on clouds, and you can't wake up after sleeping. At this time, you will imagine how comfortable the mattress is, and you want to buy it.
Therefore, it's actually quite difficult to walk out of Li Jiaqi's studio empty handed.

4. The WeChat video number is about to be released. How about the traffic now?

In the high praise video of the video number, the original degree of the first release is very low at present. Basically, the creators are first released on the dithering or fast hand platform, and then send it back to the video number.
No wonder, however, that from the perspective of average likes, dithering is 100 times more than the video number. It has been calculated that the current daily live traffic of the video number is only 2% of dithering.
However, WeChat has a daily life of 1 billion yuan, and the entrance of the video number has also been arranged under the circle of friends. It can be seen that after the open beta, there will be a fierce battle on the short video platform. Let's do well in content and embrace change.

5.  How to quickly increase the click rate of the main map

The first is creative long maps. You must not waste the places where you can go to the long maps, including Galaxy Material Center, through train, super recommendation, etc.
The reason is simple, because long images occupy a larger area, the click rate is inherently high.
The second is the new function of the through train - video creativity. In fact, it is a moving picture. Generally, the video duration is 3-10 seconds, and the click rate is also inherently high. The reason is that the moving main picture is very fresh, and customers can easily click it.