Tmall agent operation: gift marketing for store operation

In fact, gifts are a good way to communicate with customers. Not only transformation, but also maintenance of regular customers in the later period are very important. Many customers even buy products that could not be bought now or could not be bought because of gifts. We should have some experience. Many sellers want to attract buyers The way to increase sales is to give free gifts when shopping, but it is counterproductive if the free gifts do not appeal to customers. Today, Tmall's agent operation shared an article. What should we pay attention to when giving gifts? How to give gifts to achieve the desired effect.

1、 Pay attention to setting time limit for gifts
When setting up gifts, sellers should pay attention to setting a time limit for gifts. Why? Because the number and time limit of gifts are set, the top buyers will have gifts, giving customers a sense of urgency and prompting them to purchase and pay more quickly; On the other hand, let customers feel the value of gifts, not everyone who buys them.

2、 Be careful not to give gifts blindly
Don't depend on what other stores give you as gifts. Sellers should choose gifts according to the actual situation of their stores. If you want the buyer to like or feel meaningless when receiving your gift, you should leave a good impression on the buyer.
For example, cosmetics stores can send some samples, small mirrors, cotton pads and other cosmetics gadgets. These are not expensive, but they are very practical for customers. Such gifts will greatly increase the goodwill of the store.
3C digital stores can give away protective films, mobile phone brackets, dust bags and other small accessories according to what customers buy.
Women's clothing stores can give away a tape measure with the store logo, which can enable customers to provide accurate three circumference data when buying clothes, which is conducive to reducing the proportion of returns and exchanges. You can also send some trinkets such as necklaces to match clothes. When customers receive such gifts, they will feel that the store is great and considerate, and the repurchase rate will greatly increase.

3、 Summary
Gifts should be practical, exquisite, and in line with the public style, and the best can be carried with you. Gifts are either not given or given, and meaningless gifts are also free. The distribution of free gifts needs to be different from old and new customers. The same free gifts are not new every time.