Many shopkeepers ask us: what practical skills do stores have to create blockbusters? In fact, I want to say that because different stores have different situations, and there is no one kind of skill to create a blockbuster that is applicable to all products, so the shopkeeper should look for suitable methods when learning from them. Today, Taobao's agent operation will share some skills to create a blockbuster store!
1、 Repetitive consumer goods accumulated by regular customers with certain stickiness
For example, daily necessities and maternal and infant supplies belong to this category. The following methods can be used for reference:
1. Sort out the data of regular customers;
2. Develop periodic activities to stimulate their purchase;
3. If the cost is not high, you can get a free order, or give a certain discount, and sell at a discount;
4. Take photos according to the link price, and return cash after confirming receipt.
2、 Seasonal best sellers of clothing
This method is aimed at big sellers. For example, clothing categories with low customer price can use this method for reference, but it is necessary to ensure adequate supply of goods:
1. It would be great to register for activities outside the station if you could report the online Juhuasuan and Taobao.com;
2. During the activity, keep the keyword quality score of the through train well;
3. After the activity, push the through train for a period of time.
3、 Seasonal popular clothes
This method is aimed at small and medium-sized sellers. The following operation methods are detailed:
1. Pay attention to the through parking space in advance when the season is coming;
2. Go to Alibaba to find products with high sales and design your own photos. The details page should also be different;
3. After the baby goes on the shelf, Ruyitou will be opened, and the commission will be set to 50% directly. Generally, the next day you will search on the home page of Aitaobao;
4. After a period of time, the commission will be reduced to 20%.
4、 Repetitive consumer goods accumulated by regular customers, but without stickiness
That is, buyers will buy repeatedly, but do not pay attention to the product brand. The way to create a popular product is to use regular customers:
1. Find out the repeat customers from the orders;
2. Communicate with regular customers, and you can try free drinks to wake them up;
3. Promise regular customers to place orders and cash back in full;
4. Carry out promotional activities for regular customers, such as buying one, getting one free, giving free threshold coupons, etc., to stimulate their purchase desire;
5. When delivering, send the activity page into the package and mail it to the buyer together.
summary
According to the attributes and selling points of different categories of products, we should find appropriate methods. Blind following will not bring sales to the store, so first of all, we should know the actual situation of the store! So far today, please pay attention to Yi Ya's editor for more information!
