Taobao agent operation: the method of creating the title of new products with zero breaking effect

The key factor in the promotion of Taobao search engine is keywords. Many sellers will carry out targeted keyword optimization and promotion of titles, but because of its competitiveness, some effects are not very ideal. However, for those long tail keywords, few sellers are involved, and the effect is not inferior to those precise keywords at all.

Accurate long tail words (such as khaki pants, gray casual pants, etc.). For such words, we need to find some words that have a large number of searches, a relatively small number of babies and a good conversion rate.

Of course, we can't give up pan words completely. The search volume of such words is very high. We should remember one thing. All the treasures under Taobao category are ranked according to the time of off shelf, rating, etc., so we can use one or two pan words to match.

There are four kinds of title keywords:

1. Mandatory words (such as new spring clothes, 2012, etc.)

2. Baby attribute words (men's casual pants, gray sweatpants, etc.)

3. Promotion words (new store opening, winter clearance, etc.)

4. Personality words (CLOT, tight, thin, etc.)

As for the proportion of different types of words in the title, it is basically: mandatory words+attribute words (one or two)+promotional words+personality words (one or two). Go to Taoci and select 50 categories to optimize.

Secondly, we should use more keywords, and try not to repeat words in the same title. Even if the categories are similar, different words can be used. Multiple keywords that can be similar but not the same (such as men's tight jeans, men's tight jeans, etc.) are more likely to be found.

Note:

① Pay attention to the readability of the title (such as: boys' trousers, khaki pants, men's fashion pants, men's Korean version of thin khaki pants, men's fashion pants). Buyers will feel very bored and may not stay in the store. If it is optimized to: boys' khaki pants, fashion pants, men's Korean version of thin khaki pants, not only save words but also increase readability.

② Note that although some terms are different, the search results are the same. For example, the search results of Longevity Fruit and Bigen Fruit are the same, indicating that they can both be found. That is, "Bigen Fruit" or "Longevity Fruit" can be found in the title.

③ Note that some words, such as "package mail", are not used now, because when buyers search for package mail, if the seller sets the seller to bear the postage, even if there is no package mail in your title, it is still a search result.

④ Note that the proportion of a keyword before, after and after the title is different. If the same words are put in different positions, the results will be different. Remember to put the words you want in the front as far as possible.

⑤ Pay attention to the real-time update of keywords. Outdated keywords have no effect, but will waste the number of words in the title.

⑥ Note the use of spaces, such as: the search results of men's pants slimming and men's pants slimming are different.