Customer flow is very important for the store. If there is no flow, where will the sales come from? Many shopkeepers choose the paid promotion method to promote the store in order to introduce more traffic. In fact, we don't have to use the paid method to channel the store, as long as it is suitable for the store, it is the best. Today, Qingdao Taobao Agency Operation Company will tell you what are the free channel and the paid channel?
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1、 Reasonably arrange the time of loading and unloading
Generally speaking, the prime time for the store to go on and off the shelves is 9:00-12:00 a.m., 19:00-23:00 a.m., which is a period of intense competition. Small and medium-sized sellers can choose to go on the shelves at a time when there is less competition and more transactions. If the store customer service is not online at night, it is necessary to avoid going on a new store at night, so that there is no response to customer inquiries.
2、 Optimize Title
Small and medium-sized sellers should try to avoid hot words with strong competition, at the same time, clarify their own positioning, and strive to optimize one word every week. The market is changing, and the title is not static. I suggest small and medium-sized sellers try to choose long tail keywords.
3、 Publish Baby
When designing the baby, the seller must ensure that it is beautiful and generous, coupled with a simple copy. Many buyers pay great attention to consumer protection when shopping, such as returning or changing goods within seven days without reason, including mail, etc. If conditions permit, the shopkeeper must guarantee to give consumers these rights, and at the same time describe the product details, attributes, and other details as much as possible.
4、 Control well
Taobao's baby ranking is measured according to the comprehensive index. It is impossible to get popularity ranking only depending on the number of users, or even counterproductive, so the shopkeeper should reasonably control certain things.
5、 Window recommendation
Select the high-quality baby in the shop to join the window promotion for a long time, and then select the baby to be removed from the shelves for recommendation. At the same time, pay attention to the uniform distribution of the baby in a week, and check whether the window has been used.
6、 Taobao activity
Before registering for the event, we should consider how much the cost is. At the same time, we should pay attention to the customer service response time and delivery speed after successful registration, so as to avoid the dynamic score decline due to insufficient preparation in the early stage after the event. For small sellers, the effect of the low price package mail activity is very good.
7、 Off site promotion
Out of station promotion is slow to take effect. Sellers should pay attention to the excessive advertising content to avoid causing consumers' aversion. The main channels are microblog, QQ space, WeChat, etc.
summary
There are a variety of channels for store drainage, including free and paid channels. Either way, as long as it can bring traffic to the store, it is a good way to share it today. Please pay attention to Yiya for more content!
