The online store has certain skills in the operation process. Without the support of theory, it is unrealistic to have action power. So the shopkeeper still needs to master certain skills in the operation process. Let's follow the small editor to learn!
1. Core products
You must use words or pictures to convey the core value of the product to the other party, to reflect the advantages of your product, rather than let customers guess.
2. Core selling points
(1) The positioning is unique, and the selling points are unique enough to make it easier for users to notice and focus.
(2) Understand the essential needs of users and try to go deep into the hearts of buyers.
(3) The unique selling point must hit the nail on the head and seize the buyer's pain point.
3. Price details
First shape the value of the product or service, explain the market price of the product or service and how much value it can bring, and then clearly mark the price of the gift, so that customers will feel reasonable when accepting it.
4. Customer pain points
Create scarcity and sense of urgency through gifts, such as half price of the top 100, to enhance the buyer's sense of tension and stimulate buyers to purchase.
5. Zero risk commitment
When selling products, users should trust you, so e-commerce needs a strong commitment: if the purchased products do not reach the guaranteed results after use, every penny paid will be returned. Zero risk commitment means that as long as the customer doesn't like it, he will return the money to him regardless of the reason. If your product is conscientious, zero risk commitment will not increase the after-sales return rate. Who will buy a product with high cost performance and return it?
6. Gifts
(1) Gifts should be related to products
Because the core products that buyers buy are in demand, it is more valuable for buyers to give away related products.
(2) Consider the cost of gifts
Gifts should be valuable, related to the main products, and also low in cost. Therefore, it is best to give gifts with low cost and high value.
(3) Gifts are valuable products
If what you send is irrelevant, it is equivalent to free gift. Why not send some practical products? Although freebies are given to customers for free, their value should also be shaped. If you don't shape them, they will be worthless to customers.
