Whether a product is good or not depends not on your low price, but on whether your product is liked by customers. Now it is the time when products are king. Here's how to measure money:
1. Regular customer measurement: I believe that many people have regular customers in their own stores. For big sellers, there are a large number of regular customers. By recommending our measurement products to regular customers, we will position the best performing products as our main recommendation. We can recommend our products through Wangwang Group, customer operation platform, regular customer SMS group sending, etc. (If it is a brand new store, it is not recommended)
2. Micro Amoy Fans Measurement: This requires that your store has a certain number of fans. Usually, big sellers use this general method to measure the amount. We can release micro Amoy, for example, to release new products, let fans leave messages about their favorite styles, and then randomly select several free gifts from the fans who leave messages about the most popular styles.
3. Through car measurement: If your store has few traffic, not enough regular customers, not enough fans, and low weight, we can use the through car to measure the most appropriate style.
First of all, you should prepare several copies of the main product drawing for future use. Because we take the measurement of the main map with us, a good main map will bring us many benefits. The main map is the primary condition for determining the weight of the through train and natural search. If the main map is not good, even if it is shown to you, customers will not click in, because you can't attract them, so the main map must be done first.
Planning before measurement: The first step of planning is to make budget analysis. If N styles are to be measured, the total budget is N * clicks * PPC. Generally, the clicks are at least 200. If 5 styles are measured, and the PPC industry is 2 yuan, then the budget is 200 * 5 * 2=2000 yuan.
Determination of measurement time: this time can be selected according to the peak of your industry, because we need accurate data.
There are many details about this. The following steps are written directly: setting the daily limit: assuming that the test is completed in 7 days, the daily limit is the total budget/7. Launch platform: setting the mobile terminal is enough, and the proportion is between 100 and 110%.
Release time setting: it is not released from midnight to 8:00, because there are few people browsing at this time, so we do not need to release this time point. In the rest of the time, there are two methods. One is to launch all day, and the other is to launch by referring to the time period with high industry transformation. You can choose the appropriate method to operate.
Regional setting: overseas and remote areas can not be launched. It is OK to launch in all other regions. You can also select some regions transformed by your own store to launch in. This can be done according to the situation of your own store.
Add baby: if you have more than one product to test, if it is similar to the same product, you can put it together for testing. Note: if the tested product is just on the shelf, such data reference will be valuable
Creativity: Creative people can use all 4 ideas, keep the creative title consistent, and then start the round robin.
Number of keywords: My suggestion is 10 to 15 keywords. Try to choose some hot words with large presentation, good transformation and product attributes, and precise long tail words.
Keyword bidding: If you bid, you can try to bid to the top 20. If you have a high budget, you can stick to the top 10. You can bid according to your own economic situation.
Choice of matching method: You don't need to be extensive or precise, but observe according to the display flow. If the flow is enough, use it accurately, if not enough, use it widely. It is good to use a matching method uniformly.
Crowd: Many people don't know whether to open the crowd when measuring. In fact, you don't need to open the crowd when measuring.
Measurement data analysis: the data cycle of measurement is more than 200 clicks.
Click through rate: I don't need to say that everyone knows that the click through rate is very helpful for both babies and through trains, so the higher the click through rate, the better.
Collection plus purchase rate: collection+plus purchase/clicks. If there is a large amount of data, you can only use the purchase rate to calculate, because the weight of purchase is greater, and the data is more real! Collection purchase rate depends on direct collection purchase, not indirect data.
For the general category, it can be done if the rate of collection plus purchase is above 5% - 15%. For the small category, it can be inferred that the rate of collection plus purchase is between 7% - 15%. This is to be distinguished.
We observe whether the style can be pushed according to the measurement data. If the data is bad, try not to push the style.
