Senior operators explain how to quickly improve the traffic on the homepage of online shopping

We have heard most about the home page traffic and popular money of online shopping, so today we will talk about the source of the home page traffic of online shopping in detail and how to use the through car to quickly obtain the home page traffic of online shopping.
The home page of hand-operated Taobao refers to the home page products that buyers can use their mobile phones to Taobao. In addition to the advertising banners and the products of the daily store, other entrances can directly access your store page or the product details page, such as guess your favorite entrance, the daily store, the featured goods, the life research institute, etc.
Among them, the "Guess what you like" section has the largest traffic. There is a big word "Tao" in the lower left corner of the app at the click of AP, and you can immediately reach the position where you want to guess what you like. One thing you have to ask is that the middle "Ask everyone" marketing does not know whether you have heard of it, and you can use the method of asking everyone to quickly weigh, It is also a very important way to make the latest blockbusters, but this is not the focus of today's talk. Today's talk is about the through train to quickly weight and guide the home page of online shopping.
First of all, we need to study the principle of acquiring the home page of Taobao. The literal meaning of the straight dot is that Taobao said "give priority to the favorite babies of buyers" and "the babies that best meet the needs of buyers". This is the literal meaning. We further analyze that "give priority to the babies that are most interesting to buyers and have the largest weight of product labels" and "the products with the largest weight of buyer attributes" Before, the article mentioned the principle of crowd tags and thousands of people and thousands of faces, which can be viewed if unclear, so that is to say, as long as the weight of your commodity crowd tags is large enough, the tags are very obvious, and the traffic feedback that Taobao has recommended to you before is good, Taobao will continue to increase the traffic to you. What is the traffic that Taobao has recommended to you before?

First of all, when your product just went on sale or your crowd label and orientation were not clear, Taobao's home page would recommend you a small amount of traffic randomly. Most of them were still guessing what you liked. Normally, the collection plus purchase rate and click through rate conversion rate would be relatively poor. However, if you guessed your favorite collection plus purchase rate with early traffic under human intervention, it would have unexpected effects, It doesn't matter if you don't make a deal, but the premise of intervention is that the crowd label is more accurate. For example, if you sell women's clothing, you let a male label keep * your product click to guess whether your favorite column will be confused. For example, if you sell high-end products for two to three hundred yuan, let a buyer who often buys twenty or thirty yuan go * that's definitely not good, So it is necessary to quickly and accurately label people in the early stage.
After the first wave of traffic you like, your label will be more obvious, so Taobao will give you more mobile home page traffic next. What should you do with the second wave of traffic? First, this wave of mobile home page traffic is relatively accurate and more traffic given by Taobao based on the data feedback you gave earlier. At this stage, The click through rate and conversion rate are the most important, and the traffic is not large, but Taobao has focused on the conversion degree of your product labels and crowd labels, that is, conversion rate.
What are the characteristics of the third wave of flow? After the first page of the second wave of online shopping, the traffic of the third wave will rise and fall, because the system will recommend more other online shopping home page traffic to you in addition to the previous ones, and constantly mark your products. Maybe you will ask how Taobao is so good and will mark you, In fact, after the previous two stages of investigation, as long as your data feedback is good, Taobao will continue to label you at this stage, and recommend the best and most accurate product labels to buyers, which is conducive to increasing buyers' shopping experience. Your products represent Taobao, and there are so many pitfalls that Taobao can show customers, He is sure to choose the best and best sellers and products among you to show to buyers, so the third wave of traffic is the main reason why your homepage is popular. What's the good data feedback, mainly click through rate and output.
The fourth wave of traffic is the burst of traffic. Generally, as long as the front can be done well, the following traffic will continue to increase. What is the meaning of the burst, that is, high traffic, high purchase rate. As long as you get up the flow of the home page, the general burst is not difficult, but the bad comments, after-sales and baby quality will affect the stability of the subsequent traffic, If you want to maintain this flow all the time, it is still a saying: "Product, quality is king".
Well, after a brief introduction, we will enter the theme, and the through train will quickly seize some simple operations on the home page of Tiaotao.
Basically, many people still drive on keyword promotion. Indeed, this is the basis. This does not mean that keyword promotion is not necessary, but that it should be expanded. In addition to keywords, more attention should be paid to crowd promotion and targeted promotion. What's the role of orientation and crowd? The first is to strengthen your crowd label and precise launch. As I said before, labels are not printed as you want. Unlike a notebook, you can write whatever you want. Everything is up to Taobao. What kind of label Taobao thinks you are, what kind of label, how does Taobao decide? According to what, It is based on the traffic he gives you and the feedback of these traffic. What's the feedback? Click to click rate, click to click conversion rate, etc. The traffic is divided into paid and free traffic, which is mainly paid through the through train

Operation, now let's talk about how to use the through car to build the traffic of the home page of online shopping.
First of all, we should establish a targeted promotion plan. Of course, if the previous keyword plan is good, we can also carry out targeted promotion, including the target audience, display location, and targeted promotion (this Taobao is going offline, which is basically useless)
The first step is to test the crowd. There is a "visitor orientation" in the launch crowd. There are only two options: visitors who like my store and visitors who like similar stores. Generally, if your product price is low, it is relatively competitive in price. At this time, you can increase the premium of visitors who like similar stores, which is conducive to seizing customers of competing stores, Then visitors who like my store can enjoy a low premium. What is the reason for this preference? Mainly reflected in collection and purchase, including store collection, treasure collection and purchase, etc
Next is the shopping intention orientation. This early through train will give you some orientation. You can directly set a premium and adjust it according to the feedback in the later stage. Sometimes the recommendations of the system are not necessarily accurate, so it is still necessary to filter them manually. Another important point needs to be said, that is, the search redirection function.  
Many people don't know the function of this function, which is usually suspended. On the one hand, they worry about whether they will spend money indiscriminately. On the other hand, they really don't know its function. In fact, this function is mainly to let the through train system help you count, analyze, calculate, and give you accurate crowd tags and search directions. Of course, it requires certain data accumulation to make a judgment, Therefore, our targeted data in the early stage will be relatively ugly compared to the keywords. Generally, some people directly ignore the orientation or directly turn off the orientation function. If the budget allows, you can try to optimize it for one month. It will certainly bring you different results. As long as the data is optimized, the function of search redirection can play its greatest role, and the speed of explosion will be faster. Of course, these are simple settings. Some skills and how to set them are not the key points here for the time being. The main thing is to provide you with basic knowledge of the first page direct train for science popularization.