Online shop promotion: the big secret revealed by the 10 year old Taobao shopkeeper!

We believe that everyone has their own way to promote Taobao online stores, especially some large stores, which customize different promotion plans at different times to complete and improve their own performance. So what we are sharing now is the promotion skills of a 10-year veteran owner of Taobao online stores, which can be used by everyone in the future.

1、 Combination and collocation
1. Mix and match many items, and buy a few points and a few discounts when matching the jacket and pants together; The price of three pieces is free of charge.
2. Free promotion: what products will be given for purchase; Add one yuan to exchange for XX product.
3. Scene promotion, first purchase of package mail; The second product is half price.

2、 Price based promotion
1. Unified price for promotion, such as 9 yuan for the whole show.
2. Special promotion, one yuan for baby; Only 68 yuan for product promotion
3. Full amount activities: give away as much as you can, and deduct as much as you can.

3、 Copy or story guided promotion
1. Service added promotion: customized weight loss plan, personalized installation instructions, and product replacement.
2. Story promotion: What's wrong with your girlfriend
3. Guaranteed and committed: Buying a guarantee will bring convenience to life, and you will not regret buying it.
4. Ranking promotion: Taobao's ranking, baby's sales volume, and favorable comments.
5. Brand promotion plan: brand slogan, which can directly hit the pain points of users.

4、 Feedback from regular customers
1. Trial promotion: free trial and free order activities.
2. Graded rebate for customers: how much cash is returned when the cumulative purchase amount reaches a certain amount, and how much is reduced when the order is full.
3. Group purchase promotion: give away as many pieces as you want, and the group purchase price.

5、 Festival Memorial Promotion
1. Holiday type: various holiday promotions. March 8th, Labor Day, Mid Autumn Festival, National Day and so on.
2. Special price promotion for members: VIP members have special price. On the membership day of our store, they will become members after spending more or less.
3. Commemorative promotion: birthday special for customers, and store celebration.
4. Promotion of specific activities: half price for new products on every Wednesday, free of charge for users one day a month.
5. Self made festival promotion: according to the characteristics of the product, create a festival by yourself, like the typical Singles' Day has been built into a global carnival.

6、 Promotion of prize interaction
1. Lottery promotion: users enter the store for lottery, purchase and consumption lottery, lucky user prize.
2. Interactive promotion: there is a gift for signing in every day, a gift for collecting and purchasing, and a gift for sharing. The evaluation was courteous.
3. Discount and promotion: store coupons, product coupons, store cash coupons.

7、 Hot event promotion
1. Hot current events promotion: hot news events, the same model of the protagonist, rising water in Thailand, and rising prices of computer hard disks.
2. Hot star promotion: TV series and stars are the same.
3. Value added promotion: waste heat of the New Year Festival, sponsorship of sports events.

8、 Creative promotions
1. Suspense and curiosity promotion: mysterious gift package baby, do not mark what products are inside, arouse curiosity.
2. High price promotion: only expensive products with good quality are sold without discounts, and good products are never sold cheaply.
3. Hunger marketing: the product is out of print, sold in limited quantities, and sold exclusively. There is no such shop after this village.
4. Visual marketing: the details page and copy give users a sense of impact, which directly leads to transaction conversion.

9、 Seasonal promotions
1. Clearance and goods dumping: off-season clearance, year-end clearance, mid year clearance and summer clearance.
2. Mid season sales: hot in spring and mid year.
In fact, there are various marketing methods, which need us to pay attention, think and innovate.