Quickly increase the weight of stores, and share the experience of 3650 days and nights

Now there are many people who open online stores in e-commerce, and more and more people are beginning to understand the importance of store weight. The store weight is mainly used to improve its own free search traffic, and also to improve the quality score of through train keywords. Here, there is one who has opened a shop on Taobao for more than 5 years. He has his own opinions and ideas on how to quickly improve the weight of the shop, and hopes to help everyone.

If you want to improve the weight of a store, you should first understand the factors that affect the weight of the store, and then find a way to solve it pertinently. So, what are the factors that affect the store weight?
1. Conversion rate
Whether it is direct train promotion or other new media, post bar and other channels for store operation promotion, because of inaccurate keyword setting or unclear crowd positioning, the conversion rate of traffic entering the store will be too low, which will reduce the weight of the store. However, if the conversion rate is too high, the platform will check, so it is better not to be too obvious.
2. Score deduction record
The illegal operation of stores or the launching of new products of different categories will have a negative impact on the stores, which will result in the products not being searched or displayed at a lower position.
3. Complaints
For complaints, it includes the complaint rate and the completion rate of complaints. High complaint rate and slow complaint completion rate will seriously affect the weight of stores.
4. DSP scoring
In fact, dynamic scoring can reflect the service quality of a store to a large extent. The appearance of green dynamic scoring will greatly improve the comprehensive ranking of the store. Therefore, we should work hard to do a good job in the experience of each user, which not only conforms to the concept advocated by the platform, but also can promote our own brand and service, attract more people, and also improve the weight of the store.
5. Refund
The lower the refund rate, the higher the weight of the store. In fact, to be more specific, the refund rate has little impact on the store weight, mainly the refund dispute rate. If the refund dispute rate is greater than 0.1% or more than 6, it will affect the store weight. In addition, refund speed and refund completion rate will also affect store weight. So when a user requests a refund for some reason, negotiate with the user and complete the refund as soon as possible. Otherwise, the longer the delay, the greater the impact on the weight of the store.
6. Customer service quality
Customer service quality is generally reflected in Wangwang response rate, Wangwang response speed and inquiry conversion rate. The customer service of some stores is not online for a long time, the reply is not timely, and the reply quality is poor, which will not only lead to the low conversion rate of the store, but also lead to the loss of users or a bad impression of the store. Among them, the response speed is usually not just a quick response set by the store, it refers to the average response speed. Once these are not done well, they will greatly affect the weight of the store.

So, how to improve the weight of stores? Here he gives a few methods that are less risky and more stable.
1. Pit location generation
When doing activities in the store, you can use multiple pieces to match A+B. B is the product that can be given to users, so as to improve the DSR of the store. For example, foundation creates three new links through gourds, trial outfits and eyebrow cards, and then tells customers that it is a gift. If the three gifts add up to 5 yuan, they can be returned to users in the form of favorable ratings. In this way, when users buy a product, the store will receive four favorable comments, which will effectively improve the DSR of the store, and then increase the weight of the store.
2. Single product click rate
Make a QR code link on the home page to promote, so as to increase the click rate of single products in the store.
3. Single product conversion rate, acquisition rate and detail page skip rate
These three points can be improved through promotional activities. The most effective activity is the lottery. If the winning rate is 100%, you can draw a lottery or give free money when you ask for a ticket.
4. Sales volume weight score
For example, if the product is sold, the weight score will be 100 points, and 70 points will be when the user confirms the receipt of the product, so it is necessary to frantically press for the receipt of the product by confirming the receipt of the product within 24 hours or returning cash and other forms 7 days before the launch.
5. Drive through train
It has to be said that the most effective way for stores to drive traffic and improve click through and conversion rate is through train. Therefore, drive the through train well to improve the click rate, collection rate and conversion rate, so as to improve the weight.
6. Label the store
Add some seven day return and exchange, freight insurance or charity baby signs to your store, which will not only convince users, but also increase the weight of the store.
In fact, it is still necessary to operate according to the actual problems of the store, select the more useful ways, and develop the idea of improving the weight of the store so that the weight of the store can be kept stable for a long time.